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  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes.

  • Social Media and Recruiting: Top Channels and Trends for 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those using social media for recruiting, LinkedIn was the most popular channel.

  • Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio look like? And how does it profit from those products?

  • Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, a Harlem Shakes wars infographic, and much more (including your dancing-pony fix). Skim for social sustenance!

  • Measure and Maximize the Impact of Online Activity on Offline Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize in real time to maximize impact on brand-marketing or direct-marketing objectives.

  • The B2B Marketer's Guide to SXSW [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    On March 8, 2013, SXSW will start rocking Austin with more than 1,000 conference sessions and 580 booths at its Interactive Festival alone. To help B2B marketers hit the places most relevant to them, Demandbase created this infographic.

  • Apple Gains Ground on Google Android, Strengthens Handset Lead

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple increased its share of US smartphone subscribers and its lead in the handset market in January 2013, according to data from the comScore Mobilens service. Though Android is still the top smartphone platform in the US with 52.3% market share for the three-month period ended January, Apple's share grew 3.5 percentage points, to 37.8% as of January.

  • Managing Marketing Content Across the Customer Lifecycle

    Article

    CONTENT TYPE: Article | TOPIC: None

    Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a wasted touch point. You need to synchronize mix and content with the customer buying journey and lifecycle.

  • Five Common Errors in Marketing-Performance Evaluation and Measurement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. Avoid these common errors when setting out to measure your marketing efforts

  • Video Viewing via Mobile Doubles; Live Content Still Favored

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People are watching more video content with their mobile devices: The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December 2012, double the 4% recorded a year earlier, according to the 2012 Year-End Video Index Report by Ooyala.

  • How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture of testing.

  • Are You Creating Purposeful Content?

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: We read content to learn, after all. Which is why marketers must create purposeful content.

  • The Five Big Problems of Big Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of turning the hype into insight, business value, and, ultimately, increased revenue.

  • Top Mobile Web Destinations by Category: Google (News), ESPN (Sports), Amazon (Shopping)...

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google attracted 17.27% of total Web traffic via mobile devices for the week ended February 23, 2013.

  • Text Me Maybe [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In 2012, an estimated 9.6 trillion text messages were sent out. What were all those texts about? Fortunately, you don't to have to read over someone's shoulder to find out. Leads360 did the research then created the following infographic.

  • Increase the Value of Your Facebook Community

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental sales.

  • Personalized Marketing Drives Buyer Readiness and Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales activity, according to a study by MyBuys and the e-tailing group.

  • Content Is Not the New Black: Time-Tested Tips for Creating Compelling Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help you supply such content.

  • Marketing Budgets and Staffing Levels Rising Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading conditions, and staffing levels, registered a reading of 56.2 in February 2013, up from 53.8 a month earlier.

  • Social Media Week [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Recently, the online world celebrated Social Media Week for the fifth year in a row. Find out which countries participated and who the top influencers were on Twitter that week.