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  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content according to venue and audience?

  • Email Volume Up 5%; Opens Highest on Saturdays, Sundays

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services 2012 Q4 email benchmark report, which also found that email open rates were on average highest on Saturdays and Sundays.

  • A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some easy (but rough) calculations that will give you a general idea of success. They may not be perfect, but they will give you actionable insights you need to succeed online.

  • Digital Influence: Blogs Beat Social Networks for Driving Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.

  • How to Get More Facebook Shares [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.

  • SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even Etsy and eBay.

  • Stop FUD From Paralyzing Your Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Changes in technology, marketing channels, and customer behavior challenge a lot of tried and true tactics that worked in the past. The result is fear, uncertainty, and doubt about what will work. That kind of FUD often stands in the way of necessary action.

  • Number of 'Zero-TV' Households Reaches 5 Million in US

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor of nontraditional devices and services, according to a report by Nielsen.

  • How to Conduct Focus Groups: Seagate's Example

    Article

    CONTENT TYPE: Article | TOPIC: None

    Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to gain insight. Looking to host your own focus group? Here are steps you can take to put together a program.

  • A Market Research Survey on a Shoestring Budget: How I Did It

    Article

    CONTENT TYPE: Article | TOPIC: None

    I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a contest, and marketed it via lifestyle bloggers. All for less than $350. Here's how.

  • Mobile Advertising: Which Industries Are Taking the Lead?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year growth in mobile advertising spend on Millennial Media's platform, up some 860%; still, retailers and restaurants remained the biggest spenders.

  • How to Evaluate and Select a B2B Teleprospecting Partner

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) that can help you locate, evaluate, and select the right teleprospecting partner.

  • Are Your Clients Worth Keeping? Four Questions to Help You Find Out

    Article

    CONTENT TYPE: Article | TOPIC: None

    Focusing on ways to increase customer retention rates is a key to real growth, but you also need to determine whether certain customers are the right fit for your business. Ask these four questions to help you decide just that.

  • The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.

  • Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has reached a six-month high, according to Ipsos MediaCT's February 2013 Mendelsohn Affluent Barometer.

  • The Post-PC Revolution [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Google estimates that by 2013 more people will use mobile phones than desktops PCs to go online. After gathering research about the migration of PC users to mobile, Moovweb created this infographic.

  • Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest once and for all, shall we?

  • Small Business Marketing: Top Tools for Finding and Keeping Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting new customers, according to a survey from Constant Contact.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes.

  • Social Media and Recruiting: Top Channels and Trends for 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those using social media for recruiting, LinkedIn was the most popular channel.