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  • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers' purchases most, traditional paper catalogs also hold sway, according to a survey from Baynote and the e-tailing group. Meanwhile, social networking sites are the least effective channel for influencing shoppers whether they are making purchases in-store or online.

  • Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.

  • Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on social media.

  • Real-Time Bidding Ushers in the Era of Lean Marketing for Display Advertising

    Article

    CONTENT TYPE: Article | TOPIC: None

    The rise of real-time bidding (RTB) for online display advertising now allows marketing departments and agencies to build lean display ad campaigns. That's because RTB allows marketers new ways to optimize and adjust display ad campaigns on the fly.

  • Top Brands With 'Social Currency': Subway, Google, Target

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social Currency Impact Study by Vivaldi Partners.

  • Data-Rich and Insight-Poor [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out how businesses are handling the deluge of information that's become available to them, Infogroup Targeting Solutions and Yesmail Interactive sponsored a study, then produced an infographic to highlight some findings.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content according to venue and audience?

  • Email Volume Up 5%; Opens Highest on Saturdays, Sundays

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services 2012 Q4 email benchmark report, which also found that email open rates were on average highest on Saturdays and Sundays.

  • A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some easy (but rough) calculations that will give you a general idea of success. They may not be perfect, but they will give you actionable insights you need to succeed online.

  • Digital Influence: Blogs Beat Social Networks for Driving Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.

  • How to Get More Facebook Shares [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.

  • SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even Etsy and eBay.

  • Stop FUD From Paralyzing Your Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Changes in technology, marketing channels, and customer behavior challenge a lot of tried and true tactics that worked in the past. The result is fear, uncertainty, and doubt about what will work. That kind of FUD often stands in the way of necessary action.

  • Number of 'Zero-TV' Households Reaches 5 Million in US

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor of nontraditional devices and services, according to a report by Nielsen.

  • How to Conduct Focus Groups: Seagate's Example

    Article

    CONTENT TYPE: Article | TOPIC: None

    Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to gain insight. Looking to host your own focus group? Here are steps you can take to put together a program.

  • A Market Research Survey on a Shoestring Budget: How I Did It

    Article

    CONTENT TYPE: Article | TOPIC: None

    I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a contest, and marketed it via lifestyle bloggers. All for less than $350. Here's how.

  • Mobile Advertising: Which Industries Are Taking the Lead?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year growth in mobile advertising spend on Millennial Media's platform, up some 860%; still, retailers and restaurants remained the biggest spenders.

  • How to Evaluate and Select a B2B Teleprospecting Partner

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) that can help you locate, evaluate, and select the right teleprospecting partner.

  • Are Your Clients Worth Keeping? Four Questions to Help You Find Out

    Article

    CONTENT TYPE: Article | TOPIC: None

    Focusing on ways to increase customer retention rates is a key to real growth, but you also need to determine whether certain customers are the right fit for your business. Ask these four questions to help you decide just that.

  • The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.