FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can both advertise on and use.

  • ComScore's Top 50: Google Nabs No. 1 Spot for Desktop and Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile devices in the US, according to comScore's newly launched Media Metrix Multi-Platform service.

  • Avoid an Emergency Career Crisis: 14 Tips for Planning Ahead for Your Next Job

    Article

    CONTENT TYPE: Article | TOPIC: None

    Anticipation and planning improve your ability to effectively cope with emergencies such as a storm—or a career crisis—even when its timing is uncertain. Those who are always prepared for an unexpected job change are likely to suffer less than those who are caught by surprise.

  • Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant Contact. Surveyed small businesses report the biggest surge in the effectiveness of LinkedIn and Twitter, among the major social networks.

  • A Weight Watchers Case Study: How Smart Marketing Pays Off

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles Weight Watchers has implemented to solidify its position at the top of the weight-loss stack.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.

  • How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale Signs

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging a wimpy little pickax and struggling mightily to break any ground.

  • Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of."

  • Local Marketing: Promotions Spending Surges as Advertising Slips

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on promotions, according to a new report by Borrell Associates. The key to that change is digital promotions.

  • Expand Your Market and Audience: Use the 'Idea Graph'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase its size, you'll soon be sunk.

  • The Evolution of Modern Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To illustrate the technological advancements that changed the course of marketing, Marketo put together the following infographic based on The Definitive Guide to Marketing Automation.

  • Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558 million, according to data from the comScore Video Metrix service.

  • Which Genres of Branded Video Work Best?

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's the best way to establish connections with video viewers? Storytelling. But a great story does not guarantee success. Your video's genre plays a large role in determining whether you'll meet your campaign goals.

  • Early Adopter Millennials Leading in Mobile Device Adoption

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of surveyed Millennials—those now age 18-34—are surpassing their generational peers in adopting new technologies, according to the forthcoming 2013 Digital Marketer Report from Experian Marketing Services. Such Early Adopter Millennials strive to be the first to have the latest electronic equipment, and they are willing to pay almost anything to do so; they also spend far more time using mobile devices than their peers do.

  • Grow Revenue With Big Data: Get Sales and Marketing on the Same Page [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To meet revenue goals, Sales and Marketing should work together. Unfortunately, they often don't. Why is that? Check out this infographic to learn about reasons for the clash and some ways Marketing can help Sales.

  • Five Ways to Connect With Millennials... Yes, via Radio

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work for you to reach Millennials.

  • Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with Shakespeare-worthy love.

  • Facebook's Graph Search Results Page: An Eye-Tracking Study

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to eye-tracking research that explored which elements of a Graph Search results page hold the most interest.

  • Landing Page Optimization Is Not a Strategy, CXO Is

    Article

    CONTENT TYPE: Article | TOPIC: None

    Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.

  • Solving Marketing Problems: Learn From Polya

    Article

    CONTENT TYPE: Article | TOPIC: None

    The next time you confront a marketing problem, consider George Polya. What can marketers learn from the Muhammad Ali of mathematics? Problem-solving in four steps, of course. Here's a brief outline of those steps.