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  • Six Reasons Your Website Will Fail

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online.

  • TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age.

  • Managing Online Reputation: What to Listen for, and Where

    Article

    CONTENT TYPE: Article | TOPIC: None

    The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. It pays to plan ahead.

  • Connect Customer Experience, Convenience, and Differentiation to Business Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding how the customer behavior you can monitor influences the buying process... is key. Here are three areas to monitor and how to tie them to more outcome-based metrics.

  • Email Opens on Mobile Devices Close to Tipping Point

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of yearend 2012, 41% of commercial emails were opened on mobile devices (smartphone or tablet), up from 27% a year earlier.

  • Helpful Conversion Optimization Advice From Rich Page: Get Started, Get Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real results.

  • Want to Slash 50% Off Your Marketing Budget? Try Being Nice...

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the '80s, in the days of Michael Milken and Gordon Gekko, the rule on the street was "eat your young." Nice guys finish last. Hold your information. Keep the rules to yourself. Win at all costs. No matter who or what you have to trample. But not anymore...

  • US Mobile Local Ad Forecast: $9.1B in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual growth rate (CAGR) of 49.3%—according to the US Local Media Forecast (2012-2017), issued by BIA/Kelsey.

  • Baseball Opening Day 2013: Fandom in a Multichannel World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To celebrate Opening Day 2013, Silverpop studied the social, email, and mobile habits of 30 Major League Baseball clubs and presented the results in this infographic.

  • Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via mobile, providing three examples of companies that are doing just that.

  • Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits. However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences grow.

  • Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them.

  • Big Disconnect: Only 12% Implementing Big Data Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals by SAS and SourceMedia.

  • Omnichannel Loyalty: The New Customer Connection [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.

  • How to Use the iPad for Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    The iPad is one of the best ways marketers can enhance their brand image and interact with today's mobile generation, but marketers are struggling to find innovative ways that encourage and enhance customer conversation. Here are a few basic steps you should keep in mind.

  • #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in Social

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find legal docs for social/business needs, and how to present like Steve Jobs. Skim and learn!

  • Worldwide Business Optimism Reaches Two-Year High

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the first time in two years, optimism levels are rising among the world's global executives, according to the annual Decision Dynamics survey by the Financial Times and Doremus.

  • The 7 Biggest Misconceptions of Successful B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts in the right direction.

  • The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%

    Article

    CONTENT TYPE: Article | TOPIC: None

    As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the "omni-channel" experience. Here's how, by embracing this approach, two brands significantly increased sales.

  • Gen-Z Trusts Mobile, Social Content More Than Other Generations Do

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such as social and mobile media and email, according to a report by Forrester Research.