FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Instagram More Effective Than Pinterest for Top Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent report.

  • The Nitty-Gritty of Brand Story Power

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, and video as examples.

  • Social Media Delivers Highest-Quality Users in Ad Campaigns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report.

  • The State of Digital Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic.

  • #SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest Stress

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover.

  • Wherefore Art Thou, J. Peterman? The Quest for Social Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base.

  • How Small-Business Owners Are Using Mobile Technology

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.

  • Four Steps to Ensuring Your Strategy Achieves Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious resources. To avoid both and to achieve execution success, check out these four tips.

  • 50% of Moms Would Engage With Brands on Facebook If Rewarded

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.

  • Manage Your Marketing Career in 3D

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot to manual mode and deliberately manage your career.

  • Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline.

  • 4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report.

  • When Did Social Media Lose Its Way? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots.

  • How to Properly Close the Loop... and the Sale

    Article

    CONTENT TYPE: Article | TOPIC: None

    First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. Here are three tips for success on that first call.

  • Average Value of a Facebook Brand Fan Increases 28%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.

  • Four Foundational Elements of Marketing Analytics Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant investment in four foundational areas to ensure analytics success. Here's a look at each area.

  • Email Open and Click-Through Rates: Benchmarks by Vertical

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.

  • A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since the 1960s.

  • #SocialSkim: Social Media This Week, Including a Content Marketing Children's Story

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ever after!

  • Seven Online Marketing Activities You Can Start Today

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing.