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  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • How to Use Media Attribution to Make Strategic Retail Decisions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Because Google has transformed its free Google Product Search into the paid Google Shopping service, retailers must re-evaluate their comparison shopping engine strategies, asking themselves a host of questions.

  • How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.

  • Tablet and Mobile Video Viewership Jumps 19%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, and now accounts for more than 10% of all online video plays, according to a recent report.

  • On Pinterest, the Eyes Have It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are your company's Pinterest boards getting attention? If your company's images aren't being liked or repinned, you may be at a loss at what viewers really want when they go on Pinterest. Check out the following infographic to see the traits of the most popular pins.

  • Three Counterintuitive Ideas for Making Your Growth Strategies Work

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies looking for more profitable growth often turn to three common strategies. But each has a major flaw that causes leaks in precious margin. Here are counterintuitive ideas to make each strategy more effective.

  • The 2013 Hiring Outlook for Creative Marketing Talent

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketing departments and advertising agencies plan to maintain current full-time creative staff levels in the second half of 2013, according to a recent report by The Creative Group.

  • The Only Tool You Need to Succeed on Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    One tool for Twitter stands above the rest, yet everyone already has access to it. In fact, it's right in front of your face every time you're on Twitter. And if you're a marketer, you can't afford to overlook it.

  • How Social Tools Are Used in the Workplace [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 46% of global information workers say using social tools has increased their productivity, while 9% say such tools have reduced productivity, according to a recent report by Ipsos Public Affairs and Microsoft.

  • Who Looks at and Clicks on Banner Ads? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The first Internet banner ad unfurled on Oct. 27, 1994. Eye-jarring, and demanding patience from users (who were on dial-up connections back then), banner ads caught readers' attention. Now, years later, do banner ads still make an impact?

  • #SocialSkim: Social Media This Week, Including Instagram Videos, Cannes, P. Diddy

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Live from Cannes this week! Get the latest on the just-announced Instagram video and the skinny on P. Diddy’s take on music TV for the social generation. We’ll also teach you how to master Google+, and why Pins live longer than tweets. We wrap up with some inspiration straight out of Cannes. Skim for a social start to summer!

  • Does Your Logo Meet These Five Brand Rules?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you've never had a logo developed for your small business or you suspect your logo isn't everything it could be, these five rules for your brand can help guide the process of creating or updating your logo.

  • On Twitter, Vine Engagement Rate Catching Up to YouTube's

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the six months since video app Vine was introduced, it has almost caught up to YouTube videos—in terms of engagement on Twitter—according to a recent report by SocialBakers.

  • Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success Conference

    Article

    CONTENT TYPE: Article | TOPIC: None

    Demand Success conference keynote speaker Arianna Huffington gave attendees her take on marketing today, as well as on how the workplace needs to change to sustain the wellbeing of employees.

  • Monitoring Only Like a Marketer Is Losing You Online Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online shoppers who have an unsatisfying shopping experience at a website are unlikely to make a purchase from that site again. Here are three tips to help you succeed with customer experience monitoring before that shopping cart is abandoned.

  • Four Tips to Improve Your Video Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although online video might not be the easiest marketing technique to take on, more businesses are carving out time and resources to ensure it's on their list. Why? Because its benefits are so many.

  • Web Traffic From Mobile Devices Up 78% Year Over Year

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-fourth (24%) of total website traffic came from mobile devices in the first quarter of 2013—up 78% from the same time in 2012 and 109% since 2011, according to a recent report.

  • Brand Reputation Management: Your Seven-Point Game Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online. Here are seven key areas you should address.

  • More Data Does Not Equal Better Insights

    Article

    CONTENT TYPE: Article | TOPIC: None

    We're drowning in data. We generate it from our own activity or research; we collect and capture tons more from external sources. But action doesn't always follow collection. And more data does not always translate into better insights.

  • What's the Future of Business? Author Brian Solis Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Author Brian Solis discusses the need for innovative leadership, the new generation of consumerism, and his recent book, What's the Future of Business?