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  • How to Use QR Codes in Your Print Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    We certainly are moving toward a digital world, and QR codes are part of that evolution. But QR codes do not replace print; they can, nevertheless, supplement it in new, unique, and interesting ways.

  • Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Nick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him speak in October.

  • Women in 2013: Life, Career, and Shopping Satisfaction Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of US women are very satisfied with their relationships with their children (79%), home life (63%), mental/emotional health (59%), and relationships with friends (57%) and romantic partners (55%), according to a recent report.

  • Web Versus Mobile Analytics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile user behavior? Here's a look at the differences in behavior.

  • Five Tips to Shake Up Your Next Event and Revitalize Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Nothing beats face-to-face communication, which is why live events are still vital to your branding mix. At many companies, though, events have grown stale. Here's what's you can do to reinvent your events.

  • The Most Effective B2B Lead Generation Methods

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The most effective methods for generating B2B sales leads are outbound marketing, event marketing, and online marketing, according to a recent report.

  • The 10-Step Path to Marketing Nirvana

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing nirvana is liberation from a deluded marketing mind—the one that imagines it can persuade people to do things they don't truly believe in or desire. Enlightened marketers, on the other hand, understand the realities of today's savvy and well-connected marketplace.

  • The Most (and Least) Effective Keywords in Email Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails with the word "alert" in their subject lines have a higher than average open rate, whereas those with "report” have a lower average lower open rate, according to a recent study by Adestra.

  • Direct Mail Marketing, Direct Profit? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?

  • Crack the Customer Code With Real-Time Segmentation and Predictive Analytics

    Article

    CONTENT TYPE: Article | TOPIC: None

    Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you use that data for insight into buyer behavior?

  • #SocialSkim: Social Media This Week, Including Social as Riot Control, A/B Testing

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm. Finally… ever wonder what "native advertising" means? Skim for a clearer picture!

  • Fortune 500 Bullish on Social Media and Corporate Blogging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fortune 500 companies are increasingly using corporate social media accounts, with 77% now on Twitter, 70% on Facebook, and 69% on YouTube, according to a recent report.

  • Top 10 Ways to Improve Email Open Rates

    Article

    CONTENT TYPE: Article | TOPIC: None

    For marketers, achieving a high email open rate is highly desirable, and it is often a key metric for shedding light onto the effectiveness of a campaign. The following 10 best-practices ensure open rates are as high as possible.

  • Three Ways Mobile Marketing Can Help Retain Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you can't retain a customer, you'll need to spend 6-7 times more to find a new one. By using a mobile app and focusing on the following three areas, you can promote customer loyalty and help retain your most valuable customers.

  • How Baby Boomers Use the Web, Social Networks, and Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On average, seniors and Baby Boomers spend 19 hours a week online, but they spend 16 hours a week watching television. Their online usage also far outpaces time spent listening to the radio and reading newspapers/magazines.

  • How B2B Marketers Can Draw B2C Strategies Into Their Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2B marketing—at least in the tech world—is starting to mirror the simple marketing, transparent pricing, and frictionless buying process that we see in the B2C world. Here are four ways that B2B marketers can "consumerize" their marketing.

  • Five Ways Marketing Can Manage Its Digital Content Assets

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your brand has a story, which is nearly impossible to tell without some form of digital media. Managing those media assets effectively is an important skill. Here are five ways you can manage media assets while keeping the focus on telling your story.

  • Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a Youtility leads to business success, and provides tips for making the change at your organization.

  • Marketers Embracing Multichannel and Behavioral Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Multichannel marketing has become mainstream, with 25% of B2B and B2C marketers assessing themselves as mature practitioners. Moreover, only 7% of marketers have no plans to implement mutichannel strategies, according to a recent report.

  • Meet the World's Greatest Social Media Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You can master many tasks as a social media marketer, yet remain amazingly mediocre. That's because the world's best social media marketers possess more meaningful skills, including these 10 traits.