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  • Four Agri-Marketing Campaigns Any Marketer Can Learn From

    Article

    CONTENT TYPE: Article | TOPIC: None

    Innovative marketing campaigns may not be the first thing that comes to mind when you think of the agricultural industry, but these four campaigns have something to share with any marketer—ag-focused or not.

  • Improve Online Events by Tracking Attendee Behavior

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you ask people about their preferences, their answers aren't always accurate. But by tracking and analyzing behavioral data gathered during webcasts you'll be able to "hear" what your customers and prospects really think.

  • How Brands Use Facebook: Hashtags, Content Types, and User Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook brand posts containing hashtags are not yet driving additional engagement, instead performing at the same level as posts without hashtags, according to a recent report by Simply Measured.

  • Which Comes First: Content or Marketing Automation Software?

    Article

    CONTENT TYPE: Article | TOPIC: None

    For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your life becomes easier. For marketers, however, it's not that simple. (Of course not, we're marketers!)

  • Social Media and the Government

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    We all knew that one day the government would catch up with this thing called "social media." It was only a matter of time. But it's somewhat surprising that the TTB, FDA, and FTC are starting to consider it a type of advertising.

  • Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses what's changed in marketing since the last edition, and how we marketers are in the midst of a communications revolution.

  • Global Shopping Trends: Indians Like Brands, Greeks Go for Gifts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers with Internet access in growth markets have become voracious shoppers, often exceeding the global average in early adoption of products, affinity for aspirational brands, researching, and deal sensitivity, according to a recent report by Nielsen.

  • Why You Should Make Follow-Up a Priority: Six Questions and Five Tips

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but it isn't hard; anyone can do it.

  • The State of Digital Copywriting: Top Challenges and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent report.

  • The State of Small-Business Website Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Thanks to content marketing and website optimization, many small businesses are winning more leads at a lower cost than their larger competitors. Here's a look at how small businesses are doing it.

  • Five Ways to Minimize Email List Unsubscribes

    Article

    CONTENT TYPE: Article | TOPIC: None

    A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don't take them personally. Then, take these five steps to mitigate unsubscribes.

  • Marketers Struggling With Real-Time Personalization

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers say they struggle to personalize content in real-time, even though 77% say real-time marketing is highly important to their organization, according to a recent report.

  • The Email Marketing Holiday Calendar [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Time to prepare for the holiday season (which isn't as far off as you think)! The Email Marketing Holiday Calendar infographic by ExactTarget offers planning tips for July through December.

  • #SocialSkim: Social Media This Week, Including Social Analytics and Improved Meetings

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, updates to Tumblr and Adobe Social analytics, and—finally!—a way to 'Net surf from your (non-Smart) HDTV. That's just the start. Skim to stay cool.

  • Reducing Your Rates: How Low Should You Go?

    Article

    CONTENT TYPE: Article | TOPIC: None

    You send a great proposal, but now the client says your costs are too high. Should you reduce your rates to win the job, or should you stick to your guns and risk losing the project altogether?

  • Top 10 Video Sites, YouTube Networks, and Ad Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans viewed a record 20 billion video ads in June 2013, and Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property for the month, according to recent data.

  • Agile: What Marketers Can Learn From Software Developers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.

  • Nine Key Things to Look for in an Agency Partner

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's what you need to know to make sure you filter out the riffraff and find an agency partner that actually jibes with your company and, most important, helps your bottom line.

  • How Marketers Expect Social Spend to Increase [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report.

  • Six Common Print Marketing Myths Debunked

    Article

    CONTENT TYPE: Article | TOPIC: None

    Inaccurate myths surround the print industry, leaving many with the wrong impression. That misinformation can lead to missed opportunities and a weaker marketing presence for your brand.