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#SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video King

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted on 9/11, and who's just been crowned king of viral video.
Content Marketing: Four Things to Consider When Promoting Your SEO Content

Article

CONTENT TYPE: Article | TOPIC: None

So you've created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you're an SEO, you're more than likely inclined to want to.)
How Consumers Reacted Online to Apple's New iPhones and iOS

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CONTENT TYPE: Chart | TOPIC: None

Most consumers online greeted Apple's announcement of its two new phones (iPhone 5S, 5C) and new iOS (iOS 7) positively, according to a recent analysis by NetBase.
Love, Signals, Noise... and Great Business Writing

Article

CONTENT TYPE: Article | TOPIC: Writing

"People who think well, write well," said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment.
New York Times Outage Reinforces Need for a Social Presence in a Crisis

Article

CONTENT TYPE: Article | TOPIC: None

All companies should have a social media strategy built into their crisis communications plan that includes multiple modes of delivering a message. When a crisis hits, you can't wait until tomorrow's paper to resolve it.
CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About Economy

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CONTENT TYPE: Chart | TOPIC: None

Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending, according to a recent report by The CMO Survey.
Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: None

Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.
Use Social Video to Spread Your Messages: One Golden Rule and Three Commandments

Article

CONTENT TYPE: Article | TOPIC: None

With over 72 hours of video content being uploaded every minute, the days of creating a video, posting it on YouTube, and assuming viewers will find it... are a thing of the past. How do you break through the clutter and succeeed in sharing your message?
Five Big Trends for Corporate Events

Article

CONTENT TYPE: Article | TOPIC: None

Event attendees have come to expect more from their time and investment in meetings and events. These five trends are a response to those expectations and will shape event management success in the year ahead.
Search Ranking Factors 2013: What Does Google Look For? [Infographic]

Chart

CONTENT TYPE: Chart | TOPIC: None

High numbers of social signals—such as likes, shares, tweets, and plus-ones—help websites appear at the top of Google search results, according to a recent study by Searchmetrics.
How to Improve Conversion Rates on Your Website: Article 4 of 4

Article

CONTENT TYPE: Article | TOPIC: None

You are now in a position to execute an informed conversion rate optimization program—one designed to address the most important and promising areas of improvement.
Social Media Lessons You Learned in Kindergarten [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Getting involved in a social network can be intimidating when you don't know the platform's etiquette. But many of the rules in social media are the same lessons taught in kindergarten.
How Twitter Followers Help SMBs [Infographic]

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a recent report.
Five Tips for Marketing to Win Love From Sales

Article

CONTENT TYPE: Article | TOPIC: None

"It's complicated" would be the proper way to describe the love/hate relationship between Sales and Marketing. But it doesn't have to be that way. Having been on both sides of the fence, I have a few tips to offer to my fellow marketers. Hopefully, these tips will help make your Sales stakeholders fall in love with you.
B2B Lead Generation: What Marketers Want

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CONTENT TYPE: Chart | TOPIC: None

Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by Business.com.
Seven Do's and Don'ts of Mobile App Marketing [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it.
#SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, More

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Summer’s just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to use Instagram and Pinterest to your advantage, and much more!
How to Drive Conversion Rate by Understanding Visitor Intent: Article 3 of 4

Article

CONTENT TYPE: Article | TOPIC: None

Understanding visitor intent is at the heart of conversion rate optimization. How do you effectively harvest intent-related information from the Internet?
Why People Share on Social Media

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos.
Apply Lifetime Value Targeting to Reach Customers Online

Article

CONTENT TYPE: Article | TOPIC: None

Historically, personalized targeting has been done through direct mail, sending offers to segmented lists, targeted at personas. So how can you achieve the same level of segmentation and targeting in the digital world?

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#SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video King

Content Marketing: Four Things to Consider When Promoting Your SEO Content

How Consumers Reacted Online to Apple's New iPhones and iOS

Love, Signals, Noise... and Great Business Writing

New York Times Outage Reinforces Need for a Social Presence in a Crisis

CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About Economy

Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]

Use Social Video to Spread Your Messages: One Golden Rule and Three Commandments

Five Big Trends for Corporate Events

Search Ranking Factors 2013: What Does Google Look For? [Infographic]

How to Improve Conversion Rates on Your Website: Article 4 of 4

Social Media Lessons You Learned in Kindergarten [Infographic]

How Twitter Followers Help SMBs [Infographic]

Five Tips for Marketing to Win Love From Sales

B2B Lead Generation: What Marketers Want

Seven Do's and Don'ts of Mobile App Marketing [Infographic]

#SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, More

How to Drive Conversion Rate by Understanding Visitor Intent: Article 3 of 4

Why People Share on Social Media

Apply Lifetime Value Targeting to Reach Customers Online