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  • How to Improve Conversion Rates on Your Website: Article 4 of 4

    Article

    CONTENT TYPE: Article | TOPIC: None

    You are now in a position to execute an informed conversion rate optimization program—one designed to address the most important and promising areas of improvement.

  • Social Media Lessons You Learned in Kindergarten [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Getting involved in a social network can be intimidating when you don't know the platform's etiquette. But many of the rules in social media are the same lessons taught in kindergarten.

  • How Twitter Followers Help SMBs [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a recent report.

  • Five Tips for Marketing to Win Love From Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    "It's complicated" would be the proper way to describe the love/hate relationship between Sales and Marketing. But it doesn't have to be that way. Having been on both sides of the fence, I have a few tips to offer to my fellow marketers. Hopefully, these tips will help make your Sales stakeholders fall in love with you.

  • B2B Lead Generation: What Marketers Want

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by Business.com.

  • Seven Do's and Don'ts of Mobile App Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it.

  • #SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Summer’s just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to use Instagram and Pinterest to your advantage, and much more!

  • How to Drive Conversion Rate by Understanding Visitor Intent: Article 3 of 4

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding visitor intent is at the heart of conversion rate optimization. How do you effectively harvest intent-related information from the Internet?

  • Why People Share on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos.

  • Apply Lifetime Value Targeting to Reach Customers Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    Historically, personalized targeting has been done through direct mail, sending offers to segmented lists, targeted at personas. So how can you achieve the same level of segmentation and targeting in the digital world?

  • Do Consumers Trust Online Reviews?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    A quarter of consumers think the information presented on online rating sites is unfair: 16% say it is overly negative and 9% say it is overly positive, according to a recent report by Maritz Research.

  • Social Media and the MTV Video Music Awards [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    About 9 million MTV Video Music Awards social mentions were made on the day of the event. So, which artists were folks talking about most? And did those artists win VMAs?

  • Three Ways to Use Pinterest and Instagram to Build Stronger Consumer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media conversations are shifting from text to pictures, making images the new language of fan engagement. How can you harness this engagement to build stronger relationships with fans? Here are three easy ways.

  • 11 SMS Marketing Best-Practices for Better, Results-Driven Text Messaging Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's consumers are mobile, on the go, sending and receiving messages of all types. The fundamental practices outlined in this article provide a solid foundation for how to communicate with mobile subscribers appropriately and comfortably using SMS.

  • Angry Walnuts and Men's Health: 'ZERO--The End of Prostate Cancer' CEO Jamie Bearse Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Jamie Bearse, CEO of ZERO—The End of Prostate Cancer, discusses nonprofit marketing, blogger outreach, and promoting men's health (even when doing so makes them uncomfortable).

  • Paid Search vs. Organic Search: Which Converts Better?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.

  • Twitter Profile Picture Hall of Shame

    Article

    CONTENT TYPE: Article | TOPIC: None

    Relationships begin with an introduction. In the case of Twitter (and social media in general), your profile picture is a big part of that introduction—your first impression. Don't blow it...

  • Who Uses Social Networks: Age, Race, and Income Breakdown

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly three-quarters (72%) of online US adults were using social networking sites as of May 2013, up from 67% in late 2012, according to a recent report from the Pew Research Center.

  • The Inbox Is a Battlefield [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    On the battlefield known as the inbox, emails from all categories compete with one another. To find out which categories are most popular with subscribers, check out the this infographic.

  • Work Smarter, Not Harder, With Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're completely new to marketing automation or already approaching pro status, there are several things you can and should be doing. Here are a few ways to integrate and automate your digital marketing, along with a few tips for beginners, intermediate users, and automation experts.