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  • What Google Hummingbird Means for Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.

  • Social Media Spam Up 355%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    During the first half of 2013, there was a 355% growth of social spam on the typical social media account, according to a recent study by Nexgate.

  • Forget the Funnel, Use the Sales Radar to Find the Invisible Sale

    Article

    CONTENT TYPE: Article | TOPIC: None

    I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one call and a meeting over beers. Exact same result. Far less effort and expense.

  • The Other C Word: Your Key to Great Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something else, too.

  • Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment.

  • Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.

  • Who Do Digital Consumers Trust With Their Personal Data? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Digital consumers often give personal data to retailers, banking institutions, and healthcare organizations. But who, and in which industry, do consumers trust the most?

  • Seven Tools for Finding Great Content to Share

    Article

    CONTENT TYPE: Article | TOPIC: None

    Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven low-cost tools will help you to find and share great content.

  • How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted Handles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail.

  • Can Marketing Automation Work for Your Company?

    Article

    CONTENT TYPE: Article | TOPIC: None

    I hear a lot of excuses about why marketing automation won't work: My company is too small; my product is too transactional; my leads don't respond; my porridge is too cold...

  • Inside the C-Suite's Mind: Top Challenges and Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    C-suite leaders say changes in technology are dramatically affecting their operations and forcing them to overhaul every aspect of their business, according to a new report by IBM.

  • How to Do Responsive Web Design Right [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site content. Any many probably are...

  • #SocialSkim: Social Media This Week, Including Social Sales and Social ROI

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat of the sales drum.

  • Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)

  • 15% of American Adults Don't Use the Internet or Email

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As of May 2013, 15% of American adults age 18 and older do not use the Internet or email, according to a recent report by the Pew Internet and American Life Project.

  • Six Tips for Fitting Social Media Into a Packed Schedule

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Despite your overwhelming work schedule, you can still capitalize on social media for learning and for supporting your career and business objectives. Here's how.

  • Five Tips to Increase Your Email Click-Through Rates

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email.

  • Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in 2014, according to a recent report by ZenithOptimedia.

  • Einstein Told Me the Secret to Effective Online Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    I got to interview Albert Einstein. It was insane. And he told me the secret to online content! Here's how it all went down.

  • The Top 5 Rules of Gamification for Training

    Article

    CONTENT TYPE: Article | TOPIC: None

    There may be whispers of it in the workplace, but if learning leaders haven't heard a lot about gamification yet, they will in the near future.