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  • Which Brand Really Won the Super Bowl Ad War? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The most successful Super Bowl ads not only generated buzz but also increased their brand advocacy. Find out which brands best did both and how you can, too.

  • #SocialSkim: SXSW, Facebook's Disappearing Reach, WWW at 25, Twitter-Powered Oreo

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim for your social submersion!

  • Six Tips for Mobile-Optimized Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.

  • The Power of Video for Businesses [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos that explain a product or service, according to a recent report from Animoto.

  • You Need to Add Video to Your Personal Branding Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Video is the future of personal branding. It's your best opportunity to stand out from the pack and increase your influence.

  • 16 Podcast Hosting Tips I Learned From Marketing Smarts

    Article

    CONTENT TYPE: Article | TOPIC: None

    These are the podcasting lessons I've learned after hosting 40 episodes of the Marketing Smarts podcast.

  • Why Marketers Use Social Media Analytics Tools

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.

  • Visual Storytelling: Ekaterina Walter Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ekaterina Walter has led strategic and marketing innovation for brands such as Intel and Accenture, and she is a cofounder and the CMO of Branderati. I invited Ekaterina to Marketing Smarts to talk about her latest book, The Power of Visual Storytelling, co-written with Jessica Gioglio.

  • Avoid the Museum of Dead Content: What to Do When Web Content Expires

    Article

    CONTENT TYPE: Article | TOPIC: None

    Nothing sends potential customers away faster than dead content. But how do you find it—then remove it—without disrupting the flow of marketing work and causing the SEO manager's blood pressure to spike?

  • Six Must-Have Traits of a Social Media Manager

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and experience should an effective social media manager have?

  • Smartphone Market Share Data: Top Platforms, Manufacturers, and Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two-thirds of American mobile users (66.8%) now own smartphones, up 7% since October 2013, according to recent data from comScore.

  • Guide the New Buyer's Journey With Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.

  • The Mobile Landscape for 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Before planning your strategy for mobile marketing, you need to know what the terrain is like. Here's a look at mobile marketing today—and its future.

  • The Most Exciting Digital Marketing Opportunity of 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Client-side marketers see improving customer experience as the most exciting digital opportunity of 2014, whereas agency marketers see mobile as the most exciting opportunity, according to a recent report from Adobe and Econsultancy.

  • Everything I Learned About Marketing Came From Comedy, Part 2: Improv

    Article

    CONTENT TYPE: Article | TOPIC: None

    Part 2 of this two-part article series outlines more ways that comedy—in this case, improvisation—can help us become better marketers and connect more easily with our audiences.

  • Influencer Marketing: Top Tactics and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (61%) of marketers say one the biggest challenges of influencer marketing is identifying the relevant persons who can truly help their brand or campaigns, according to a recent report from Augure.

  • The Best Social Media Management Software [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How does the social management software you use compare with the ones receiving the best reviews? Find out the rankings of 13 social media management products in the following infographic.

  • International Marketing: Three Steps to Muy Bueno

    Article

    CONTENT TYPE: Article | TOPIC: None

    Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and legal and technical requirements of a country.

  • #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform Updates

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and a skim away.

  • The B2B Marketer's Guide to SXSW 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.