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  • For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1

    Article

    CONTENT TYPE: Article | TOPIC: None

    No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term tactics—with diminishing results. Something different is needed.

  • Who Do Marketers at Midsize Companies Retweet?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Mashable is the most retweeted brand by marketers at midsize companies, according to a recent report from Leadtail and DNN Software.

  • Seven Dead Ends on Your Website--and How to Fix Them Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your site sending traffic down one-way or dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends—and huge missed opportunities...

  • Email Design and Platform Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails are becoming more active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services.

  • What's Your Acronym IQ? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How familiar are you with the latest acronyms? Test your acronym IQ via this fun infographic, and see how you far you can get.

  • #SocialSkim: Facebook's Mobile TED Coup, a Smart LinkedIn Collaboration, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Extra! Extra! Learn all about Facebook's mobile TED coup, Samsung's smart LinkedIn collabo, and what campaigns and videos roused the crowd this week. (Because if you watch nothing else today, you have to see the world from a GoPro on Superman's head.) Skim to fly high!

  • Growth-Hack Your Business With $0

    Article

    CONTENT TYPE: Article | TOPIC: None

    Budgets are marketing's biggest myth. If you're running your marketing programs right, your budget shouldn't even matter. It should be uncapped. Get started immediately with the following four critical tips.

  • Most Brands Are Not Prepared to Manage Negative Social Comments

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over half of brands (55.5%) do not not have an effective strategy in place to deal with negative comments on social networks, according to a recent report from Social Media Marketing University (SMMU).

  • 10-Step B2B Customer Satisfaction Survey Pre-Survey Checklist

    Article

    CONTENT TYPE: Article | TOPIC: None of the above

    The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than a chore.

  • How to Get to the Heart of Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    If customer retention is a top priority for you, and you haven't embarked on a customer experience mapping initiative, you need to get on it! Here are five key steps you need to take to create your customer experience map.

  • How Marketers Find and Consume Information

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Just over half of marketers (51%) first turn to online media sites to find news/information, according to a recent report from PAN Communications.

  • Seven Traits of an Effective Marketing Leader

    Article

    CONTENT TYPE: Article | TOPIC: None

    Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. But how does one create an environment where creativity can grow and productivity is king?

  • Six Tips to Get Your Customers Talking About Your Brand at the Dinner Table

    Article

    CONTENT TYPE: Article | TOPIC: None

    Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.

  • Entrepreneurship for Freaks: Chris Brogan Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Chris Brogan discusses his new business book, The Freaks Shall Inherit the Earth, as well as what distinguishes "freaks" from more traditional entrepreneurs and how to maintain a supportive community when the trolls come calling.

  • When Are Consumers Willing to Share Personal Info With Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers (79%) say they are more likely to provide personal information to a brand they have purchased from before, according to a recent report from SDL.

  • Stop Focusing on Automation and Take a Look at Content: Seven Steps to Get You Started

    Article

    CONTENT TYPE: Article | TOPIC: None

    To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.

  • How to Create a Great Mobile App [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create an app.

  • Three Things Digital-Savvy CMOs Are Doing Different

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital-savvy CMOs are excelling in three core areas: using data analytics; establishing strong relationships with consumers via digital channels; and integrating new technologies into their enterprises smartly and efficiently.

  • Little Data vs. Big Data: Nine Types of Data and How They Should Be Used

    Article

    CONTENT TYPE: Article | TOPIC: None

    The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not Big Data.

  • What B2B Buyers Want From Vendor Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates.