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  • Five Ways to Take Advantage of Mobile Advertising During the World Cup

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sports audiences are particularly receptive to marketing. Here's how to reach the audience of the world's most popular sporting event, the FIFA World Cup, which is right around the corner.

  • #SocialSkim: YouTube's Brand 'Boot Camp,' Content Marketing Guide, Image-Editing Tools, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your social pics pop. Skim to stay on top!

  • Facebook Users Engage With Brands Most on Fridays

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.

  • A Seven-Item Checklist for Measurable Marketing in the Digital Age

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.

  • Half of Older Mobile Users Now Own Smartphones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Just over half (51%) of mobile phone owners over the age of 55 now have smartphones, up 10% from 1Q13, according to a recent report from Nielsen.

  • How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the Hedgehog

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasingly, IT must turn Marketing's data into something more valuable and measurable for the enterprise. At the same time, in this age of the customer, Marketing is directing more technology.

  • The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Noted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long run, and how to take an ethical approach to PR that drives positive business results.

  • The State of B2B Marketing Data

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketing database records do not include key data fields that can help with lead segmentation—such as industry type, annual revenue, and number of employees—according to a recent report from NetProspex.

  • Eight Ways to Qualify Leads via Webinar Content and Registrant Behavior

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.

  • Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consider the various online marketing channels you use regularly. Do you know which ones yield the highest return? This infographic highlights which channels get the most visitors, result in the most customers, and more.

  • The Most Effective SEO Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2.

  • If A/B Testing Can Help Win Elections, What Can It Do for Your Business?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to visitors

  • Blog Best-Practices and Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?

  • How to Bulk Up Your Referral Program [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.

  • #SocialSkim: FCC Nixes Net Neutrality, Facebook Ad Updates, Dove 'True Beauty' Backlash, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how the FCC is giving big content providers a boost in online load speeds (and giving up on Net Neutrality?). Learn about Facebook's latest ad platform updates and LinkedIn's latest attempt to seduce brands into publishing... and see what viral video spread a zealous backlash to Dove's "True Beauty" campaign. Skim to stay sharp.

  • Six Newbie Tips for Running a Successful Facebook Timeline Promotion

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, popular promotion on Facebook.

  • How Common Is Online Personal Data Theft?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one in five online American adults say they have had important personal information stolen—such as their Social Security Number, credit card, or bank account details—according to a recent Pew Research Center report.

  • Make Hidden Persuaders Work for You: Aroma, Music, Color, Font

    Article

    CONTENT TYPE: Article | TOPIC: None

    Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders work—and how you can make them work for you.

  • Localize Marketing Campaigns to Get ROI on Global Events

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make sure their campaigns take into account the nuances created by a multinational audience.

  • Do Americans Trust Advertisements?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of Americans say they don’t trust advertisements, and 44% say ads are intentionally dishonest, according to a recent poll from YouGov.