Resources for Marketing Professionals

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Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Consider the various online marketing channels you use regularly. Do you know which ones yield the highest return? This infographic highlights which channels get the most visitors, result in the most customers, and more.
The Most Effective SEO Tactics

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CONTENT TYPE: Chart | TOPIC: None

Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2.
If A/B Testing Can Help Win Elections, What Can It Do for Your Business?

Article

CONTENT TYPE: Article | TOPIC: None

The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to visitors
Blog Best-Practices and Benchmarks

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CONTENT TYPE: Chart | TOPIC: None

Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?
How to Bulk Up Your Referral Program [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
#SocialSkim: FCC Nixes Net Neutrality, Facebook Ad Updates, Dove 'True Beauty' Backlash, More!

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Find out how the FCC is giving big content providers a boost in online load speeds (and giving up on Net Neutrality?). Learn about Facebook's latest ad platform updates and LinkedIn's latest attempt to seduce brands into publishing... and see what viral video spread a zealous backlash to Dove's "True Beauty" campaign. Skim to stay sharp.
Six Newbie Tips for Running a Successful Facebook Timeline Promotion

Article

CONTENT TYPE: Article | TOPIC: Social Media Marketing

If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, popular promotion on Facebook.
How Common Is Online Personal Data Theft?

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CONTENT TYPE: Chart | TOPIC: None

Nearly one in five online American adults say they have had important personal information stolen—such as their Social Security Number, credit card, or bank account details—according to a recent Pew Research Center report.
Make Hidden Persuaders Work for You: Aroma, Music, Color, Font

Article

CONTENT TYPE: Article | TOPIC: None

Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders work—and how you can make them work for you.
Localize Marketing Campaigns to Get ROI on Global Events

Article

CONTENT TYPE: Article | TOPIC: None

Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make sure their campaigns take into account the nuances created by a multinational audience.
Do Americans Trust Advertisements?

Chart

CONTENT TYPE: Chart | TOPIC: None

Half of Americans say they don’t trust advertisements, and 44% say ads are intentionally dishonest, according to a recent poll from YouGov.
Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of 'The Walking Dead'

Article

CONTENT TYPE: Article | TOPIC: Social Media Marketing

If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the walking dead.
How the Information Age Killed Public Relations... and What You Can Do About It

Article

CONTENT TYPE: Article | TOPIC: None

The original flavor of PR is dying, and we're in the process of watching a whole new era of marketing rise from the ashes.
Social Pros All-Stars: Jay Baer Talks to Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

Jay Baer of Convince and Convert, author of Youtility and co-host of the Social Pros Podcast, talks about some interesting trends he and his team discovered when they interviewed 27 "Social Pros All-Stars."
Are Online Product Prices Lower Than In-Store Prices?

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions.
Why You Need a CRO Culture in Your Business... and How to Build It

Article

CONTENT TYPE: Article | TOPIC: None

Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost.
What Your Customers Really Think About Marketing Data and Consumer Privacy [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

How do your customers feel about sharing their personal information with you and having it used for marketing? The following infographic highlights consumers' sentiments regarding privacy policies, trusted brands, and more.
The Top-Rated Marketing Automation Products

Chart

CONTENT TYPE: Chart | TOPIC: None

What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
Five Steps to Effective and Affordable Small Business Content Marketing

Article

CONTENT TYPE: Article | TOPIC: None

If you approach content marketing thoughtfully and strategically, you can find ways to get more for less.
34% of Marketers Did Not Have a Documented Plan Last Year

Chart

CONTENT TYPE: Chart | TOPIC: None

Just over one-third of marketers did not have a documented marketing plan last year, according to a recent report from Marketo.

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RESULTS

Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]

The Most Effective SEO Tactics

If A/B Testing Can Help Win Elections, What Can It Do for Your Business?

Blog Best-Practices and Benchmarks

How to Bulk Up Your Referral Program [Infographic]

#SocialSkim: FCC Nixes Net Neutrality, Facebook Ad Updates, Dove 'True Beauty' Backlash, More!

Six Newbie Tips for Running a Successful Facebook Timeline Promotion

How Common Is Online Personal Data Theft?

Make Hidden Persuaders Work for You: Aroma, Music, Color, Font

Localize Marketing Campaigns to Get ROI on Global Events

Do Americans Trust Advertisements?

Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of 'The Walking Dead'

How the Information Age Killed Public Relations... and What You Can Do About It

Social Pros All-Stars: Jay Baer Talks to Marketing Smarts [Podcast]

Are Online Product Prices Lower Than In-Store Prices?

Why You Need a CRO Culture in Your Business... and How to Build It

What Your Customers Really Think About Marketing Data and Consumer Privacy [Infographic]

The Top-Rated Marketing Automation Products

Five Steps to Effective and Affordable Small Business Content Marketing

34% of Marketers Did Not Have a Documented Plan Last Year