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  • How Brands Can Reach New, Younger Audiences With Social Media Branding

    Article

    CONTENT TYPE: Article | TOPIC: None

    Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.

  • Are CMOs and CFOs Aligned?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Chief marketing officers and chief financial officers agree that they should be on same page with each other: 77% of CMOs and 76% of CFOs say such alignment is highly important, according to a recent report from Active International.

  • The Right Video Content for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    To draw attention to your brand, video footage must visually engage viewers and provide them with meaningful information. Here's how to get the most out of stock video.

  • Customer Frustration and Business Vulnerability: Stephen Beck Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Change expert and business consultant Stephen Beck discusses how focusing on customer frustration and business vulnerabilities can help you grow your company.

  • The Most Important Social Network for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.

  • What Every Marketer Should Know About Print Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    Print marketing works best when designers and marketers can easily work together. So both need to know at least the basics of each other's craft. Here are print design essentials that all marketers should keep in mind.

  • Content, Social, and Video in the Tech Purchase Process [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and how you can best reach them.

  • What Advertisers and Publishers Need to Know About the Just-Introduced iOS 8

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Mobile app publishers and advertisers will want to know about the following new features announced by Apple at the 2014 Worldwide Developers Conference (WWDC).

  • Marketing Email Benchmarks: Open Rates, CTRs, Device Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased, according to a recent report from Yesmail.

  • The Psychology of Sharing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ways they share.

  • Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, not just work?

  • Mary Meeker's 2014 Internet Trends Predictions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Internet growth, estimated at less than 10% for this year, is gradually slowing, and the biggest increases in usage are now in difficult-to-monetize developing markets, such as India, Indonesia, and Nigeria, according to Mary Meeker's 2014 Internet Trends Report.

  • #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim!

  • How to Develop a Mutually Beneficial Relationship With Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change the unhealthy paradigm.

  • The Companies With the Best (and Worst) Customer Service Ratings

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    USAA has earned the highest customer service ratings from US consumers for the second year in a row, according to a recent report from Temkin Ratings.

  • Multichannel Marketing in E-Commerce: Critical Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.

  • Does Consumer Awareness Matter for B2B Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to, according to a recent report from Siegel+Gale.

  • MOOCs for Marketing: Matt Grant Returns to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Former Marketing Smarts host Matthew T. Grant returns to talk with Kerry O'Shea Gorgone about developing online courses as a form of content marketing for your business.

  • Five Components of Measuring Return on Customer Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.

  • Eye-Tracking Study: How Consumers Use Mobile Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which types of content do people spend the most time viewing on mobile apps? Should publishers present images first? How much does load time affect engagement?