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How Copywriting Can Build Your Brand Authority

Article

CONTENT TYPE: Article | TOPIC: Writing

When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise.
Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: None

Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels such as Instagram to energize audiences.
Conversion Benchmarks for Seven Types of Online Forms

Chart

CONTENT TYPE: Chart | TOPIC: Demand Generation

Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack.
The 20 Most Expensive Bing Ads Keywords [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny per click. Not surprisingly, the five most expensive keywords are related to the legal world, indicating how lucrative clients can be.
How to Nurture Your Leads With Narrative [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Want to accelerate the process of turning leads into customers? Consider using a strategically timed story.
Top Six Email Marketing Trends You Need to Keep Pace With

Article

CONTENT TYPE: Article | TOPIC: None

Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
Key B2B Marketing Challenges and Strategies

Chart

CONTENT TYPE: Chart | TOPIC: None

A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of in the future.
Four Steps to Creating an Agile Marketing Culture

Article

CONTENT TYPE: Article | TOPIC: None

Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide your transition from traditional to agile marketing.
2015 Social Media Benchmarks by Industry

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot.
How to Cross the PPC Chasm Between Forms and Phone Calls [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Does your PPC budget lean toward driving online conversions and form-fills rather than inbound calls? It shouldn't. Here's why.
Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy

Video Tutorial

CONTENT TYPE: Video Tutorial | TOPIC: Writing

In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals.
Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy

Video Tutorial

CONTENT TYPE: Video Tutorial | TOPIC: Advertising & Promotions

In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals.
Three Ways to Make Your Phone Presence a Key Driver in Your Marketing Mix

Article

CONTENT TYPE: Article | TOPIC: None

The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence affords.
#SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's Roundup

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's peer-to-peer payments, and what Twitter is up to. Skim to stay current.
How Many Americans Subscribe to Streaming Video Services?

Chart

CONTENT TYPE: Chart | TOPIC: None

Some 41% of US homes have access to a subscription-based video-on-demand services (such as Netflix) according to 4Q14 data from Nielsen.
Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create It

Article

CONTENT TYPE: Article | TOPIC: None

Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's promise to its customers.
Planning Your Marketing? Don't Forget These Fundamentals

Article

CONTENT TYPE: Article | TOPIC: None

Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything you do on the job. And, if you do it right, it's your golden ticket to successful marketing.
The Top Trending Searches in Each US State

Chart

CONTENT TYPE: Chart | TOPIC: None

Ohioans love Lebron James, Californians are worried about earthquakes, and Hawaiians want to go to Disneyland, according to a recent analysis of the top trending searches in each US state by WordStream.
Seven Tips for Creating a Company Name That Tells a Compelling Story

Article

CONTENT TYPE: Article | TOPIC: None

A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful.
Social Media for Executives: Charlene Li on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

Author and Altimeter founder and CEO Charlene Li explains why and how executives should use social media to engage with their employees, their customers, and their brands' larger audiences.

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How Copywriting Can Build Your Brand Authority

Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts [Podcast]

Conversion Benchmarks for Seven Types of Online Forms

The 20 Most Expensive Bing Ads Keywords [Infographic]

How to Nurture Your Leads With Narrative [Infographic]

Top Six Email Marketing Trends You Need to Keep Pace With

Key B2B Marketing Challenges and Strategies

Four Steps to Creating an Agile Marketing Culture

2015 Social Media Benchmarks by Industry

How to Cross the PPC Chasm Between Forms and Phone Calls [Infographic]

Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy

Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy

Three Ways to Make Your Phone Presence a Key Driver in Your Marketing Mix

#SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's Roundup

How Many Americans Subscribe to Streaming Video Services?

Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create It

Planning Your Marketing? Don't Forget These Fundamentals

The Top Trending Searches in Each US State

Seven Tips for Creating a Company Name That Tells a Compelling Story

Social Media for Executives: Charlene Li on Marketing Smarts [Podcast]