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  • Fewer Americans Buying the Brands They Want Most

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in order to save money, according to new report by comScore. Technology is enabling such price-seeking behaviors with the Internet cited as the most popular channel for comparison shopping among every generation except seniors.

  • Take Your Online Presence Global: Five Foreign-Language Online Marketing Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global digital marketing.

  • 3DTV Failing to Woo Television Viewers

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the renewed excitement in 3D entertainment over the past few years, would-be TV buyers appear to have little interest in purchasing a 3DTV set, according to a new survey from Retrevo.

  • Flash Sale Emails Boost Transaction Rates

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    CONTENT TYPE: Chart | TOPIC: None

    The flash sale is one of the hottest tools being used today to capture customers' attention, and email is a key driver of such campaigns, generating on average 18% of referral traffic to websites advertising flash sales, higher than social media (13%) and search (11%), according to a report by Experian CheetahMail.

  • 10 Tips for Producing Tantalizing Business Video Tours

    Article

    CONTENT TYPE: Article | TOPIC: None

    If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide array of products and services—if you do it the right way..

  • Brands to Focus on Localized Content Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council. Moreover, 86% of marketers say they intend to look for ways to better modify, adapt, and localize their marketing content, messaging, and prospect engagement practices.

  • Marketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs.

  • Social Media Is Only Part of the Answer

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before delving into your next social strategy.

  • Social Conversations Becoming More Positive and Global

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Conversations taking place on blogs, forums, and major news platforms have grown more positive in sentiment over the past two years, and the rise in social media adoption worldwide has slightly diminished North America's position as the center of the social media universe, according to a report by Sysomos.

  • How to Improve Your Conversion Rate (A Case Study Approach)

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.

  • Fortune 500 Adoption of Social Media Slowing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth.

  • What Social Media Can't Do for International Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.

  • It Is Written on the Tablets: News Consumption Going Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every day, reading long articles as well as browsing headlines, according to a new report by Pew Research.

  • How to Reduce Lead Leakage Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you letting leads seep out of your sales funnel? Learn how to plug the holes in your funnel, nurture leads into qualified sales opportunities, and boost your company's bottom line.

  • Top Brands on Facebook: Coca-Cola, Hyundai, MTV

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With a Facebook follower base of more than 34 million fans, and growing some 2.6% each month, Coca-Cola is ranked as the top brand on Facebook among the nation's top 100 advertisers, according to the Covario Facebook Presence Index, which evaluates the competitive performance of Facebook pages.

  • Three Things Marketers Can Learn From a Law Firm (Yes, a Law Firm) About Creating Awesome Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    What can you learn about content marketing from video vignettes of lawyers speaking candidly about their professional philosophies and personal viewpoints? For one, you can humanize your business and show off your personality in a creative, interesting, and wholly unexpected way.

  • Social, Interactive Options Boost Influence of B2B Content

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    CONTENT TYPE: Chart | TOPIC: None

    Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when audio or video content is embedded within it.

  • Marketing Smarts: Social Media Monitoring Feeds on Brains

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you.

  • Five Ways to Navigate Today's Influencer-Relations Avalanche

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, getting your story in front of an influential writer can mean getting it to a traditional journalist at an established publication, an independent blogger, or a peer-to-peer reviewer. And getting in touch with those key influencers is no easy task. Here's how you can do it.

  • Social Media Engagement Drives Customer Loyalty, Higher Spending

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services offered by the brands, according to a report by Bain & Company.