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  • B2C Email Delivery Rates Down Sharply, B2B Up

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite historic declines in commercial email deliverability rates during the second quarter of 2011, business email inbox placement rates (IPRs) surged 6 percentage points to 86% over the same period, from 80% six months earlier, according to a report by Return Path.

  • The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally.

  • Three Reasons Your Expertise May Be Killing Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your company having a hard time embracing content marketing? Learn why your marketing expertise may be failing you, and steps you can take to reap all the benefits of content marketing.

  • Local Digital Ad Spend to Reach $38.5B by 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, according to BIA/Kelsey's US Local Media Annual Forecast.

  • CMO and CIO: A Beautiful Friendship?

    Article

    CONTENT TYPE: Article | TOPIC: None

    As analytics become increasingly vital to understanding customers, CMOs can no longer enjoy the luxury of being naive about IT. Here are six steps CMOs can take to embrace technology tools and boost their effectiveness.

  • B2B Marketing Tactics Not Driving Enough Sales Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) or they are unsure of whether their marketing mix is effective (31%), according to a new report by BtoB Online and Bizo.

  • Five Steps to Shifting Marketing's Capabilities to Meet Today's Needs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies need up-to-date marketing capabilities to execute strategies that address today's changing environments and evolving customer needs. Learn how to shift your firm's capabilities, and give your strategies a fighting chance.

  • Small Merchants Embracing Facebook Commerce

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according to a study by Payvment.

  • How to Avoid Website (and Customer) Disasters

    Article

    CONTENT TYPE: Article | TOPIC: None

    We've seen too many high-profile calamities of websites going down in a major way. It's painful to watch, and it must be painful to experience. Though online disasters can happen to anyone, you can take steps to avoid them.

  • Couponing: 125 Years Old, American as Apple Pie

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans still love couponing—now a 125-year-old tradition in the US: Fully 70% of surveyed women say saving money with coupons is as American as apple pie, according to a survey conducted by Valpak. Moreover, without a coupon in hand, 49% of women say, they would not buy dinner out; also, 33% wouldn't have their carpets cleaned, and 32% wouldn't buy a gallon of milk, the study found.

  • How to Measure Those Three Little Words: Return on Investment

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let's face it, no three words are more beautiful to hear while on the job than "return on investment." Learn the basics of calculating marketing ROI—and a more nuanced approach that'll help prove the effectiveness of your campaigns.

  • LinkedIn Use by Professionals in Industrial Sector Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of social networks, particularly LinkedIn, among engineering, technical, manufacturing and industrial professionals continues to rise: 55% of surveyed tech professionals now use LinkedIn, up 18 percentage points, or 48.6%, from the 37% who did so a year earlier, according to a report by GlobalSpec.

  • Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves?

  • Six Takeaways From a TEDx Event: Experiential Marketing Done Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    Those of us who spend a significant amount of time watching online video are likely smitten with the inspirational TED talks. But the local TEDx events are equally enchanting, and they offer great lessons in experiential marketing.

  • Brands Not Capturing the Benefits of Big Data Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Although 91% of senior corporate marketers agree that successful brands are using customer data to drive marketing decisions, 39% say their own company's data is collected too infrequently or not effectively enough, according to a report by the Columbia Business School's Center on Global Brand Leadership and the New York American Marketing Association (NYAMA).

  • Why Your Customers Are Just Not That Into You

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand—and which ones act as repellants.

  • What B2B Marketers Can Learn From Breaking News

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search engines such as Bing and Google tend to change the way they render SERPs (search engine results pages) in reaction to breaking news, favoring placed results (e.g., news, videos, and images) above the fold rather than organic search results, according to a new study by Optify.

  • Sales and Marketing Alignment: Seven Steps to Collaborative, Right-Time Revenue Optimization

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best-practices for creating a strong, collaborative revenue engine. The steps outlined here will fuel that engine by helping to align sales and marketing teams.

  • Senior Execs Consume Both Traditional and New Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still read business and trade information in printed formats, but they also use digital channels—such as online video, professional networking sites, and blogs—for work purposes.

  • In Defense of Fun: Humor Is Serious Business for SMB Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Big brands use jokes to market their products all the time. But, sadly, many small and medium-sized (SMB) marketers have lost their sense of humor. Why is that? Maybe SMB marketers sense they have too much to lose. But there's much to gain, too.