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  • Five Steps to Improve Your Marketing to Generation-Y

    Article

    CONTENT TYPE: Article | TOPIC: None

    Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y.

  • Mobile Innovation (Part 4): Innovating Product Offerings Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your offerings.

  • Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.

  • Big Data: What It Is, Why It's Important [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The term "Big Data" keeps getting bandied about in business, but what does it mean exactly? And what makes data "big"? The following infographic by Wipro defines Big Data and highlights its importance.

  • The Importance and ROI of Events: Marketers Still Face Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective methods for measuring the impact of events and tradeshows on sales and revenue (and therefore can't prove ROI).

  • B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss

    Article

    CONTENT TYPE: Article | TOPIC: None

    The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work with B2Bs...

  • US Social Ad Revenues to Reach $11B in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast by BIA/Kelsey.

  • The Women of Social Media: Digital Influencer Study [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the following infographic based on the Digital Women Influencers study.

  • #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph Mobile

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. And social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah Owyang's tips on becoming a truly open leader. Skim for an eye-opener.

  • Social Takes Up 27% of Time Spent Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according to data from Experian Marketing Services.

  • Is Your Email Subject Line Creative... or Deceptive?

    Article

    CONTENT TYPE: Article | TOPIC: None

    So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?

  • Seven Essential Skills for the Content Strategist

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.

  • Seven Tips for Managing Communications on the Go

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.

  • Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid silos, unclear responsibilities, and a lack of leadership impede an organization from using Big Data to its full potential.

  • Why Lead-Nurturing Is Like Hosting a Dinner Party (and Nine Ways to Do It Right)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Lead nurturing and dinner parties require the host (marketer) to build and maintain relationships through conversation, rapport, and trust. And both involve careful planning...

  • Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will continue to do so as more brands adopt Instagram.

  • Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor.

  • Mobile Innovation (Part 3): Innovating Sales Channels Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can be wielded to stimulate sales... more so than via any other medium.

  • Sales and Marketing at War: The Game of Thrones [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out the battle between the House of Sales and the House of Marketing.

  • B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo.