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  • Five Tips and Examples for Digital Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: None of the above

    With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, including the following five.

  • Get to Know Generation Z: Marketing's Next Big Audience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Generation Z might not be buying your products yet, but its consumption patterns and behaviors will soon inspire big changes in your marketing.

  • The Top-Rated Digital Analytics Products

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The use of the most popular and highly rated digital analytics products varies by business size—with larger enterprises relying heavily on paid products and small businesses using primarily free tools—according to a recent report from TrustRadius.

  • Six Tactics for Successfully Marketing to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics that require a shift in tactics and strategy.

  • Making Connections in B2B Marketing: Uthpala Kumara Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Aviation and hospitality industry marketer Uthpala Kumara of JKCS offers insights into building relationships in B2B industries with long, complex buying cycles.

  • How Social Media Advertising Affects Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.

  • Why and When to Re-Evaluate Your B2B Brand Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, brand strategy needs to be refined, rejuvenated, or entirely reset. In any event, standing still is not an option.

  • The Driving Forces Behind 10 Years of Storytelling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told.

  • B2B Email Newsletter Advertising: Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar.

  • The Five Must-Have Traits of an Optimized Business Blog

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.

  • The Top Google Search Rank Factors in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent report from Searchmetrics.

  • Simplifying Local Marketing for National Brands via Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    National brands often struggle to automate marketing through the local partners that sell their products.

  • #SocialSkim: Fresh From Apple, Instagram for Couponing, Twitter 'Buy' Button, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and agencies. Skim to taste the buzz!

  • Three Good Reasons Why Google Authorship Still Matters

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good reasons to use Authorship.

  • Blog and Social Media Usage by Fortune 500 Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to recent research conducted by The Center for Marketing Research.

  • Five Ways to Take Advantage of the Extended Back-to-School Season

    Article

    CONTENT TYPE: Article | TOPIC: None

    Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its traditional stopping point.

  • The Work Expectations of Generations Y and Z

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Generation Z is more entrepreneurial and less motivated by money than Generation Y, according to a recent report from Millennial Branding and Randstad.

  • How to Overcome the 'No Time to Create Content' Challenge

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of course, is figuring out what content will perform.

  • Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.

  • Hiring for Creative Marketing Roles: Interview Trends, Top Resume Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing and advertising executives say they review 23 resumes on average for every open creative position, according to a recent report from The Creative Group.