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  • Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound Calls

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good...

  • America's Favorite Restaurant Chains

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Papa Murphy's is American consumers' favorite pizza chain for the second year in a row, according to a recent report from Market Force.

  • How to Choose the Right Sales Reps for Your Next Tradeshow

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Old-fashioned" tactics such as tradeshows are often the most effective for achieving B2B companies' top marketing goal: getting more customers. But far too many spend far too little time on choosing the right sales reps for tradeshows or networking events.

  • How CMOs Can Prove Their ROI in the C-Suite

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even after a CMO is accepted into the C-suite, a lot of confusion remains about what he or she should be delivering. The answer starts and ends with demonstrating a significant, positive marketing ROI. But how can a CMO do that?

  • Video Posts Have the Most Organic Reach on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook's algorithm now favors brands' video posts: Videos uploaded to Facebook's native player have the most organic (unpaid) reach of any post type in the News Feed, according to recent research from Socialbakers.

  • Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, and relevant content.

  • Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns.

  • The Hardest Roles for Job Recruiters to Fill

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Three-fourths of staffing specialists say they are struggling with a skills shortage in the industries in which they recruit, according to a recent report from Bullhorn.

  • What Motivates Customers to Make Recommendations on Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Get the scoop on what drives your customers to make recommendations on their social media networks, and find out how to tailor your marketing to encourage them.

  • Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.

  • Which Digital Marketing Tactic Has the Biggest Revenue Impact?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

  • B2B and UGC and Three Success Stories

    Article

    CONTENT TYPE: Article | TOPIC: None

    UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples from major brands should put to rest any doubts.

  • The 10 Most Popular Brands Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy.

  • Five Ways to Create Content That Reigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How can marketers better create content that rises above the competition? Here are five suggestions.

  • #SocialSkim: Socially Best Brand at the Oscars, Instagram Analytics, Facebook Video Ad Tips, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest this week—including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new Pinterest ad unit, and follower analytics for Instagram. Skim to win the day.

  • How to Create an Event That Drives ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Events—if done properly—can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ROI.

  • Which Tweets Does Google Search Value Most?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are valued most by the search engine?

  • Six Crucial Attributes of a Successful Business Blog

    Article

    CONTENT TYPE: Article | TOPIC: None

    Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business blog? These six best-practices and tactics.

  • A Content Marketer's Guide to Not Getting Overwhelmed

    Article

    CONTENT TYPE: Article | TOPIC: None

    Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels.

  • When Do People Use Mobile Apps Most?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile app usage tends to reach its daily peak in the evenings around 8 PM, according to recent research from Localytics.