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  • Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight!

  • Projected Ad Spend Changes by Format and Region

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia.

  • Does Your Content Marketing Need a DAM Makeover? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you?

  • How to Track Your Tradeshow ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    From renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you earn as a result of the event.

  • The Keys to an Effective Profile Photo

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Want your profile photo to convey professionalism and intelligence? Then try to smile, dress up, avoid sunglasses, and "squinch," according to research from PhotoFeeler.

  • These Six Stupid Marketing Metrics Need to Die

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing their campaigns more harm than good.

  • Marketing and IT Execs Collaborating More [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half (55%) of advertising and marketing executives say they are collaborating more closely with the technology leaders in their company compared with three years ago, according to a recent report from The Creative Group.

  • The Only 10 Slides You Need in a Pitch [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Putting together slides for your pitch? You really need only 10. Guy Kawasaki offers tips for what each should include.

  • Take 10: Five Tips to Create Successful Nurture Campaigns

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable.

  • 10 Ways to Improve Shopping Cart Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    After your website visitors arrive at your online shopping cart, it's simply a shame if your cart then fails you by not helping you achieve the conversion.

  • #SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the iceberg. Skim to stay ahead.

  • How Millennials Consume News

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.

  • Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do's

    Article

    CONTENT TYPE: Article | TOPIC: None

    Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your brand.

  • SEO Checklist: 15 Steps to Optimize Your Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the first page of SERPs.

  • What March Madness Fans Like: Gardening, Wine, and Zoos [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 55% of men's college basketball fans in the United States like to garden as a hobby, according to a recent report from Neustar.

  • How Copywriting Can Build Your Brand Authority

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise.

  • Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels such as Instagram to energize audiences.

  • Conversion Benchmarks for Seven Types of Online Forms

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack.

  • The 20 Most Expensive Bing Ads Keywords [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny per click. Not surprisingly, the five most expensive keywords are related to the legal world, indicating how lucrative clients can be.

  • How to Nurture Your Leads With Narrative [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to accelerate the process of turning leads into customers? Consider using a strategically timed story.