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  • The State of B2B Sales Messaging [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from Corporate Visions.

  • Avoid Infringement Troubles: Six Ways to Simplify Digital Rights Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to avoid it.

  • The Easy Way to Go Global With Inbound Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need.

  • American Teens' Favorite Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook remains the most popular social network among American teens, according to a recent report from the Pew Research Center.

  • Six Drivers of ROI in Event Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Keep these six items in mind as you go through the event-planning process; they will help you make sure you and your stakeholders are prepared for the tasks ahead and able to generate a high ROI for your event marketing.

  • Stand Out and Get Your Ideas Heard: Author Dorie Clark on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Dorie Clark, author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how to use personal branding and thought leadership to enhance your career and get your breakthrough idea heard in the marketplace.

  • How Americans Plan to Spend Their Tax Refunds

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly half (47%) of Americans expecting a tax refund plan to put the money into savings, according to a recent report from the National Retail Federation.

  • Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your team's proficiency level.

  • Quick Tips for Perfecting Your Instagram Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Users have shared more than 30 billion photos on Instagram since the visual social network launched in 2010. Stand out from the crowd by following these tips.

  • What B2B Buyers Value Most on Vendor Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.

  • How to Use Quizzes for Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant struggle. That's where quizzes come in.

  • How Marketers Brainstorm and Use Content Ideas

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.

  • 15 Email Marketing Myths Debunked!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How well do you understand email marketing? Here's a look at common misconceptions regarding email.

  • Take 10: Three Steps to Creating Elite Brand Ambassadors

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, you'll learn how to identify employees or subcontractors as a brand ambassadors who can represent your product, service, or brand. We'll discuss how to educate them on your company's unique story, company values, and how to help you attract new talent to keep your brand top of mind.

  • #SocialSkim: Instagram Carousel Ads Debut, Plus 10 More Stories in This Week’s Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning.

  • Five Things You Can Learn From the Most Authentic Brands in the World

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Authenticity" has become a word that's bandied about in marketing, and businesses are striving to align with this increasingly valued concept. But what does it mean to be authentic in today's market?

  • The Industries That Rely Most on LinkedIn Connections for Hiring

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How much do LinkedIn connections help in getting hired at a company? It depends a lot on the industry, according to a recent LinkedIn report.

  • Seven Marketing Mistakes That Cause Chargebacks and Profit Loss

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is supposed to make—not cause you to lose—money. But if you aren't careful, simple flaws in your marketing and website can lead to chargebacks. And nothing can drain profits faster than chargebacks.

  • Experimentation as a Mindset: The Key to a Culture of Optimization

    Article

    CONTENT TYPE: Article | TOPIC: None

    To find business truths, the experimentation mindset goes beyond testing—and applies not only to your digital marketing and analytics teams but also your product marketing, user experience, and development teams.

  • The 21 Most (and Least) Trusted Companies in the United States

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin.