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  • The Key to Successful Positioning: '3Cs' Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.

  • Never Stop Learning: Mark Organ on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training and development are a "mission-level priority" at his company, and how he hires exceptional employees.

  • How People Phrase Online Searches

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of consumers search online using fragments (e.g., "swollen ankle") and half use more fully formed phrases (e.g., "causes of swollen ankle during sleep"), according to a recent report from Blue Nile Research.

  • The Four Principles of a Better Digital Brief

    Article

    CONTENT TYPE: Article | TOPIC: None

    As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs are simply too long, too specific, and too tactical.

  • A Six-Step Guide to Programmatic Direct [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Programmatic direct is expected to account for over 40% of all programmatic advertising spend by 2016. Here's a quick overview of this automatic purchasing process.

  • The Top-Rated SEO Tools by Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which search engine optimization tools are marketers' favorites? To find out, G2 Crowd examined 310 in-depth SEO-tool evaluations written by business and marketing professionals.

  • Four Online Marketing Metrics That Actually Matter

    Article

    CONTENT TYPE: Article | TOPIC: None

    A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do.

  • The Most Mentioned B2B Brands Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    IBM is the most mentioned B2B brand online globally, according to a recent Brandwatch analysis of over 5 million online conversations.

  • How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.

  • Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Management

    In just 10 minutes, you'll learn how to map out your editorial calendar for the year with 12 easy, monthly decisions instead of 52 weekly decisions. With the innovative ideas and tips covered in this Take 10, you'll be able to effortlessly manage your daily and weekly marketing activities.

  • #SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the birth of emoji hashtags... and the secret to Buzzfeed's video success. Skim to stay socnet-savvy.

  • Four Tips for Adopting a Customer-Centric Mindset

    Article

    CONTENT TYPE: Article | TOPIC: None

    Especially if you're taking an integrated marketing approach, your customers need to be driving the decisions your company makes. If not, your brand could risk becoming irrelevant or—worse—offensive to your audience.

  • The Top 10 Tech Cities in America

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which cities in America are the best places for technology workers to find jobs? To find out, Mintigo examined every major metropolitan area in the US for "technology indicators."

  • The Idea Generation Formula: How to Consistently Deliver Great Ideas

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.

  • How Survey Research Can Aid in PR and Marketing Planning

    Article

    CONTENT TYPE: Article | TOPIC: None

    Learn when conducting a survey is appropriate, get tips on survey design, and understand how to incorporate survey results into PR and marketing activities.

  • The 10 Most Reputable Companies in the World

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    BMW is the world's most "reputable" company, according to a recent report from the Reputation Institute.

  • Marketing and Mad Men's Legacy: Sq1's Ernie Capobianco on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ernie Capobianco discusses the legacy of Mad Men—how the advertising tactics depicted in the AMC series have held up—and how the tools of today have changed marketing and promotion.

  • Bye-Bye to These 10 Web Design Trends

    Article

    CONTENT TYPE: Article | TOPIC: None

    These 10 Web design trends are among the fading. Ditch them if you want to keep with your competition and increasingly demanding audiences.

  • Facebook 1Q15 Advertising Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Click-through rates on Facebook ads in 1Q15 increased 17% quarter over quarter and 260% year over year, according to a recent report from Nanigans.

  • Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS.