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  • Phablets More Than Triple Share of Active Users

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Phablets—mobile phones with screen sizes between 5" and 7"—have had a significant impact on the global device market in the past year, according to a recent Flurry from Yahoo report.

  • 21 Tips for Unlocking Your Creative Genius [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Need some marketing inspiration? The following infographic is packed with tips to boost your creativity.

  • The Seven Most Efficient Marketing Techniques for Growing an E-Commerce Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to achieve that growth.

  • The State of Google Universal Search Integration

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    CONTENT TYPE: Chart | TOPIC: None

    Some 79% of all keywords return search results that include at least one Google Universal Search (AKA blended search) element—the additional snippet of media and information that accompanies traditional results—according to Searchmetrics.

  • Five Incredibly Specific Tactics for Writing Enchanting Copy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it.

  • The Most Effective Landing Page Optimization Tactics

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    CONTENT TYPE: Chart | TOPIC: None

    Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software.

  • Three Places to Connect With Consumers on Mobile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A whopping 94% of SMB owners use smartphones to conduct business. Check out these tips for reaching them with the right content in the right place.

  • Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for Yourself

    Article

    CONTENT TYPE: Article | TOPIC: None

    What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.

  • #SocialSkim: Facebook Native Ad Updates, Plus 8 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all you need to know about emojis. Skim to stay in the loop.

  • What Moms Want for Mother's Day [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Moms in the US would rather be pampered than receive material gifts this Mother's Day, according to a recent report from Offers.com.

  • Web Forms That Convert: Five Things to A/B-Test

    Article

    CONTENT TYPE: Article | TOPIC: None

    Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts.

  • How to Build Sales Tools (Content and Collateral) That Actually Work

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use?

  • What Consumers Expect of Local Businesses on Facebook

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly three-quarters (73%) of US consumers say Facebook is the most important social media platform for local businesses to have a presence on, according to a recent report from G/O Digital.

  • The Key to Successful Positioning: '3Cs' Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.

  • Never Stop Learning: Mark Organ on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training and development are a "mission-level priority" at his company, and how he hires exceptional employees.

  • How People Phrase Online Searches

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of consumers search online using fragments (e.g., "swollen ankle") and half use more fully formed phrases (e.g., "causes of swollen ankle during sleep"), according to a recent report from Blue Nile Research.

  • The Four Principles of a Better Digital Brief

    Article

    CONTENT TYPE: Article | TOPIC: None

    As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs are simply too long, too specific, and too tactical.

  • A Six-Step Guide to Programmatic Direct [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Programmatic direct is expected to account for over 40% of all programmatic advertising spend by 2016. Here's a quick overview of this automatic purchasing process.

  • The Top-Rated SEO Tools by Marketers

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    CONTENT TYPE: Chart | TOPIC: None

    Which search engine optimization tools are marketers' favorites? To find out, G2 Crowd examined 310 in-depth SEO-tool evaluations written by business and marketing professionals.

  • Four Online Marketing Metrics That Actually Matter

    Article

    CONTENT TYPE: Article | TOPIC: None

    A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do.