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  • How to Reinvent Your Marketing for This Century [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?

  • The Most Followed Twitter Accounts by NYSE Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The social software company Hootsuite is the most followed Twitter account by companies listed on the New York Stock Exchange (NYSE), according to a recent report from Burson-Marsteller.

  • Four Things You Need to Know About Content Curation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.

  • The State of B2B Sales and Marketing Data

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex.

  • Eight Tips to Help You Combat Procrastination Right Away [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Start being productive in your marketing by first understanding why you procrastinate and then immediately putting the tips in this infographic to use!

  • Take 10: How to Attract Customers to Your Tradeshow Booth

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI.

  • Seven Ways to Get Ready for the Big Data of the Future

    Article

    CONTENT TYPE: Article | TOPIC: None

    Big Data-enabled capabilities will require a new level of marketing sophistication and creativity. Your marketing department, and your organization as a whole, needs to prepare for a future IT landscape dominated by Big Data technologies.

  • #SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in the woods.

  • Consumers' Favorite Grocery Stores

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Trader Joe’s is America’s favorite grocery retailer for the third year in a row, according to a recent report from Market Force Information.

  • Video: The Contender Takes the Marketing Title

    Article

    CONTENT TYPE: Article | TOPIC: None

    Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?

  • 10 Do's and Don'ts of Using Data and Research in Presentations

    Article

    CONTENT TYPE: Article | TOPIC: None

    How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work staid data points into a compelling presentation?

  • How Fortune 500 Companies Engage Job Seekers on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 35% of Fortune 500 companies have an active Twitter account dedicated to recruiting, with the rest using their main handle to engage job seekers, according to a recent report from Software Advice.

  • Six Practical Tips for an Integrated Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.

  • Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Inspired by the movie "Pitch Perfect 2," these five tips can help you create email marketing campaigns that hit the right note with your customers.

  • The Secret to Effortless Writing: Jeff Goins on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Author Jeff Goins talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work.

  • Email Opens, Conversions, and Read Times by Device Type

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink.

  • Six Steps for Turning Competitors Into Allies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Rather than competing head-to-head, consider the players in your field and how you could combine efforts to help both you and the other company—and, ultimately, your own customers.

  • The Most Effective Social Networks for Marketing a Business in 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media Examiner.

  • Social Media Is the Best Marketer for Your Events [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Planning an event? Don't forget the social media. After all, it boosts event attendance and increases attendee engagement.

  • SEO Spotlight: Five Strategies to Take You Through to 2016

    Article

    CONTENT TYPE: Article | TOPIC: None

    Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these five strategies.