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  • Do Millennials Shop Differently?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Millennials’ online shopping habits and responses to digital advertising are not all that different from those of Gen X and older shoppers, according to a recent report from Adroit Digital.

  • Six Simple yet Effective Ways to Make the Most out of Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here are six simple yet effective ways to do exactly that.

  • The Factors With the Most Impact on Google Search Rank in 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search engine optimization (SEO) experts say domain-level link authority features—such as the quality of links to a website and its overall PageRank—have the biggest positive impact on Google rankings, according to a recent report from Moz.

  • How the World Uses Twitter [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe.

  • Take 10: How to Name Your Brand

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Branding

    In just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition.

  • How to Create and Define Social Rewards That Map to Your Marketing Objectives

    Article

    CONTENT TYPE: Article | TOPIC: None

    So you want to fold social into your loyalty program? Good! Because that's a sound strategic move.

  • #SocialSkim: YouTube TrueView Joins AdWords, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something new" in matrimony. Skim to stay informed.

  • The Most and Least Liked Industries in America

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The computer industry is the most liked business sector by Americans, according to a recent report from Gallup.

  • Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing Employee

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one.

  • Five Essential Tips for Getting Your Dream Job in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    With increased competition in the workforce, it is essential that you put in the extra effort to push your career forward. But what does "extra effort" mean?

  • The 10 Most Popular CRM Products

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What are the most popular sales and marketing customer relationship management (CRM) software products on the market?

  • The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of modern, customer-centric marketing.

  • Five Ways to Get Your Message Through to an Overloaded Audience

    Article

    CONTENT TYPE: Article | TOPIC: None

    With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of the modern mobile era.

  • Email Benchmarks 2Q15: Engagement Is Higher Than Ever

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail.

  • The What, When, and Who of Successful Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What you put in your emails, when you send them, and who opens them are the biggest factors for a successful email campaign. Here's a closer look at each factor.

  • How to Increase Website Traffic Without Focusing on Text Content Creation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how to do the same for your site.

  • Are Brands Creating High-Quality Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Are enterprises creating grammatically accurate and easy-to-read content pieces? To find out, Acrolinx examined the public-facing Web pages of 170 large global brands.

  • Five Top Tips for Successfully Profiling Your Competitors

    Article

    CONTENT TYPE: Article | TOPIC: None

    Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors.

  • Four Important SEO Trends for 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics.

  • How Stressed Are Marketers? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Stress is reaching dangerous levels for many marketers, according to a recent report. Here's a look at what's stressing them out the most.