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  • Ranking GOP Presidential Candidates According to Digital Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The GOP campaign is generating heat, and that's good news for marketers. Let's take a look at top GOP candidates, the tools they're using, and the lessons their wins (or epic fails) can teach your business.

  • The Disconnect Between Marketing and Creative Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the provision of actionable feedback, according to a recent report from Visually.

  • Ring Up In-Store Sales With Mobile Wallet Offers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The number of mobile coupon users is expected to nearly double to more than one billion by 2019 (up from just under 560 million in 2014). Here's a look at how mobile wallet offers can help tap into that growing number.

  • Take 10: Reduce Your Email Bounce Rate

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers.

  • Get the Most Out of Your Content Investment: Strategize for a 700-Day Blog Post Shelf Life

    Article

    CONTENT TYPE: Article | TOPIC: None

    The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly can they do that?

  • #SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive mobile formats, and ever so much more. Skim for a very merry season indeed!

  • The Most Popular Fashion and Beauty Brands With Teens

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nike is both the most popular clothing brand and the most popular footwear brand with teenagers in the United States, according to a recent report from Piper Jaffray.

  • Marketers, You're Doing Mobile Wrong: Six Steps for Doing It Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on their mobile device.

  • Before You Worry About Ad-Blocking Apps, Consider These Four Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thinking your own mobile marketing campaigns are now in danger because of ad-blocking? First, take a deep breath. Then, read these four tips.

  • How Businesses Are Using Events to Reach Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric.

  • Seven Building Blocks of a Customer-Centric Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.

  • How GM Is Winning Over the World, One Soccer Ball at a Time: One World Play Project's Neill Duffy on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    One World Play Project Chief Catalyst Neill Duffy explains how brands benefit from partnering with organizations to support causes, the way General Motors is sharing its brand message by providing seven million highly durable soccer balls to children in disadvantaged communities.

  • When Do B2B Customers Reach Out to Sales Reps?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor's sales team, according to a report from CEB Marketing Leadership Council and Google.

  • The Year in Video Marketing and What to Expect in 2016

    Article

    CONTENT TYPE: Article | TOPIC: None

    In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ROI and using that data to optimize results.

  • Who Does What in the Data Science Industry [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What are the key roles in data science? Here's a look at the various job positions in the data science industry and what they mean.

  • Content Types Men Share Most

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely topics, according to a recent report from Apester.

  • How to Gain Focus and Define Your Strategy: A Template

    Article

    CONTENT TYPE: Article | TOPIC: None

    A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where to save money, and what is not worth the team's time.

  • Are Mobile Emails Paying Off for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail.

  • How to Best Use Instagram This Holiday Season [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them.

  • Take 10: Three Ways to Maximize Your Tradeshow Presence

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, you'll learn three key ways to get the most out of your tradeshow investment. We'll discuss the importance of starting with clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of real companies that put these tips into action to boost their booth traffic and ROI.