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  • Take 10: DIY Public Relations in 15 Minutes a Day

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Public Relations

    In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, along with how to introduce and position your company or spokesperson as the go-to source for reporters. You leave with tools and resources to secure media coverage—without relying on outside help.

  • Dying Sales Funnel? Bring Dead Leads to Life Through Lead Nurture

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before.

  • #SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic.

  • The Amazing Scope of What Happens Online in a Minute [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Each minute, on average, consumers watch 7 million online videos, buy $222,000 worth of goods from Amazon, and ask Siri 100,000 questions, on average, according to recent research from Domo.

  • How to Get Past the Dreaded SEO Plateau

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges for online businesses, is possible.

  • The 25 Most Influential Content Marketers on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period.

  • How You Can Conquer These Three Negative Content Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.

  • How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.

  • Trending Content Topics in B2B Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.

  • Build a Mighty Email List With Lead Magnets

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    A lead magnet is a free offer you make in exchange for an email address. Of course, not every person who gives you an email address is a hot lead, but if you’ve collected an email by offering a useful and highly relevant gift, the person who requested it may have the potential to become one.

  • Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships.

  • How Fortune 500 Brands Use Instagram: Top Filters, Best Times and Days to Post

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from TrackMaven.

  • Sales Tactics in the Digital Age [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Hard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands.

  • #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature.

  • A Crash Course: Start an Online Business in Three Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship.

  • How Quickly Do Consumers Abandon New Mobile Apps?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy.

  • TV Ads Are Better Than Online Video Ads (and How to Build a Great One)

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Is there a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes. Even if the online video and TV commercial are identical, customers react more positively to the televised ad.

  • Psych! Five Principles That Explain Why Consumers Take Action (or Don't)

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Today's marketers can track and analyze virtually every step of a customer's journey. We have hard data that show us what's working and what's not. But beneath all that data something more enigmatic is at play: the human mind.

  • How Brands and SMBs Are Using Video Marketing [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto.

  • How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.