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'It's OK to Be Terrible' and Other Affirmations for the Frustrated Writer

Article

CONTENT TYPE: Article | TOPIC: Writing

Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of struggling-writer affirmations.
Email Marketing Automation Tips for This Holiday Season

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Email marketing automation allows you to send highly customized, relevant messages to the right people in a timely manner and on a massive scale—a holiday marketer's dream.
B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals

Chart

CONTENT TYPE: Chart | TOPIC: None

Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand Gen Report.
Supercharge B2B Sales With a Smart Indirect-Sales Ecosystem

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure it's functioning as it should?
2016 Yearend Episode: Memorable Holiday Marketing Campaigns

Podcast

CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake.
How B2B Companies Are Using Marketing Automation

Chart

CONTENT TYPE: Chart | TOPIC: None

More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2.
Seven Tips for Creating Effective Explainer Videos

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales.
Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively?
The Best-Performing Words in Holiday-Themed Email Subject Lines

Chart

CONTENT TYPE: Chart | TOPIC: None

Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from Sailthru.
Six Tips for Successfully Using Livestreaming Video for Marketing

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get you started.
How to Create Content for Your ABM Strategy [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here.
The Top 20 Digital Marketing Influencers

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States?
#SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This Week

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in 2017; social giants to take terror content offline.
Davids vs. Goliath: Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own game—but by outwitting, outmaneuvering, and out-strategizing it.
What Consumers Want From Retailers This Holiday Season [Infographic]

Chart

CONTENT TYPE: Chart | TOPIC: None

Good prices and free-shipping options are the top two things that influence consumers' retailer choices, according to recent research from Astound Commerce.
How to Use Customer Insight to Create Better Content

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business and growth goals.
Are Small Businesses Using Instagram?

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Most small business owners say they do not use Instagram to market their products or services, according to recent research from Manta.
How to Use Scenarios to Achieve Marketing Agility

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Scenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is what sets the stage for agility.
If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Content

Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.
How Consumers Feel About Marketing Emails

Chart

CONTENT TYPE: Chart | TOPIC: None

Only 15% of Americans say the emails they receive from marketers are frequently or always useful, according to recent research from Fluent.

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'It's OK to Be Terrible' and Other Affirmations for the Frustrated Writer

Email Marketing Automation Tips for This Holiday Season

B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals

Supercharge B2B Sales With a Smart Indirect-Sales Ecosystem

2016 Yearend Episode: Memorable Holiday Marketing Campaigns

How B2B Companies Are Using Marketing Automation

Seven Tips for Creating Effective Explainer Videos

Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]

The Best-Performing Words in Holiday-Themed Email Subject Lines

Six Tips for Successfully Using Livestreaming Video for Marketing

How to Create Content for Your ABM Strategy [Infographic]

The Top 20 Digital Marketing Influencers

#SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This Week

Davids vs. Goliath: Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon

What Consumers Want From Retailers This Holiday Season [Infographic]

How to Use Customer Insight to Create Better Content

Are Small Businesses Using Instagram?

How to Use Scenarios to Achieve Marketing Agility

If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]

How Consumers Feel About Marketing Emails