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  • B2B Video Benchmarks for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.

  • Social Listening in 2017: The Next Frontier in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond.

  • The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for consumers and for companies—and for the entire globe.

  • Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?

  • #SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more...

  • Four Career Lessons for Would-Be CMOs and CEOs

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common lessons emerged from the discussion.

  • How Marketers Can Use Snapchat in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features.

  • Valentine's Day Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads.

  • Video Marketing: 10 Lessons From the Experts

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    If you’ve been paying any attention, you already know: video has taken over. Whether you're a complete newbie or a novice looking to improve—and grow—an existing program, our experts will help you put video into the marketing spotlight.

  • How to Use Video Content to Create a Loyal Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience.

  • Social Media Best-Practices for Nonprofits (And Mistakes to Avoid)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. But you need to be vigilant.

  • Digital Marketing in 2017: Trends and Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top trends we can expect to see.

  • The Apps and Technologies Trending With College Students [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, according to recent research from Fluent.

  • 'Name That Brand': Naming Expert Mike Pile on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game.

  • Video Marketing That Goes Down the Funnel, Not Down the Drain

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.

  • Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.

  • Consumers Want These E-Commerce Website Elements Personalized

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according to recent research from Episerver.

  • How Email Marketers Can Profit From Users' Mobile Obsession

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    People check their smartphones obsessively—dozens, even hundreds, of times per day—and they open most of their emails on mobile devices. Here are five ways we email marketers can use those mobile habits to better reach our customers.

  • Who Searches on Bing, and Why They're Important for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them?

  • Do Consumers Care More About Businesses' Competence or Morality?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers generally value competence more than morality when choosing between service providers, but the effect is weakened if the less competent provider is seen as an underdog, according to recent research published in the AMA's Journal of Marketing.