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  • How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.

  • Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Consumers are more loyal to brands that offer personalized experiences, and that loyalty can provide excellent returns for brands. So you'd better know enough about your customers to provide those experiences.

  • What Smart-Speaker Owners Use Their Devices For

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 42% of owners of voice-activated smart speakers say their device has become essential to their life, according to recent research from NPR and Edison Research.

  • The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.

  • YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to use YouTube advertising to target just the right audiences with just the right ads.

  • The 10 Most Valuable Global Brands in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Apple and Google are the two most valuable global brands, according to recent research from Interbrand.

  • Loyalty, Retention, Relationships: What's Really in It for Your Customers?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need to get back to fundamentals. Here are three ideas on how.

  • The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots.

  • YouTube Stats, Facts, and Figures for 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    YouTube has been around for 12+ years, and it's hard to imagine an Internet without its ubiquitous video player. Check out today's infographic to see how YouTube has grown, which videos are the most popular, what viewers search for, and more.

  • Is B2B Marketing and Sales Messaging Improving?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet.

  • How to Pick the Right Location for Your Exhibit Booth: The Selection Process Simplified

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, are all the important factors you need to take into account.

  • The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and where it's going in the future.

  • SEO Trends for Publishers: Ranking Factors and AMP Impact

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics.

  • Valuable Employee-Recognition Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    All employees want to be recognized for their good work, but 49% of them say they are dissatisfied with that aspect of their jobs. Managers should take note: Happy employees save brands money. See how your company can undertake employee recognition efforts.

  • Dark Data on Social Media: Insights That Shed Light on Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And it's highly likely you're not using it—yet.

  • #SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on Instagram; Facebook Ads monetize your email list; much more!

  • The Evolution of 13 Famous Logos [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?

  • How to Maximize Social Media Marketing as a B2B Company

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!

  • LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those audiences? This infographic explains how to target your LinkedIn ads.

  • Which Factors Most Influence B2B Purchase Decisions?

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen and PJA Advertising.