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  • A Step-by-Step Guide for Using Excel to Disavow Poor-Quality Referring Domains and Boost Your Search Rank

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Backlinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible tools.

  • Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None of the above

    When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, and how we marketers can meet their needs.

  • The Updated Guide to Facebook Ad Placements [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.

  • Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.

  • How to Use Virtual Reality in Your Digital Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None of the above

    VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention.

  • Teens' Favorite Social Networks, Fashion Brands, and Restaurants

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.

  • What Is GDPR, and How Can It Impact Your Business? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None of the above

    "GDPR" has been a buzzword lately, but it's an important one. Failure to comply with new European data regulations—even if your business is US-based—could mean serious consequences.

  • Three Tips for Better Real-Time Mobile Marketing in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.

  • Three Paths for Surging Ahead of the Competition

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand.

  • What Converts? Web Landing Page Benchmarks and Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.

  • How to Make Your Infographics Stand Out [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine.

  • 10 Video Metrics That Will Help You Establish ROI

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.

  • The Disconnect Between B2B Tech Buyers and Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius.

  • The Best Ways to Start and End Your Workday [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    By implementing routines to start and end your workdays, you can become less stressed and more productive. Here are 10 techniques you can begin using today.

  • What Is Dropshipping, and Is It Best for Your Online Retail Business?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your company.

  • The Share of Digital Display Ads Bought Programmatically

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.

  • Content Strategy for B2B Lead Generation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you.