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  • SEO Keyword Strategy for B2B Content Development

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right.

  • A 12-Step Checklist for Creating Good Website Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization.

  • Turn Training Into Fun and Games (Literally): Level Ex CEO Sam Glassenberg on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Sam Glassenberg, founder and CEO of videogame company Level Ex, explains how his team is revolutionizing education by developing videogames that train medical professionals to diagnose, perform procedures, and more.

  • How Readability and Word Choice Impact E-Commerce Landing Page Conversion Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce.

  • Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing has matured to a point where you need at least some automation. But if you aren't careful, you'll turn people off: Your loyalists will notice if your content is lower quality or less tailored. To maintain customer trust while streamlining your workload, use these three tips.

  • Three Ways to Make Your Digital Event as Engaging and Effective as In-Person

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As marketers consider their options for providing digital event opportunities, one question is top of mind: How do you create an engaging attendee experience? The key is to make real connections in a virtual way. These three tips will help.

  • Five B2B Marketing Strategies for Pandemic Survival and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You know what's not only extremely short-sighted but also potentially disastrous? Assuming the current public-health crisis is a temporary pause in business-as-usual. You can't afford to wait for "it" to pass. To put yourself in a better position now and down the road, try these five strategies.

  • Boost Your Sales With Strategic Gifting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation.

  • Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2.

  • Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing.

  • How B2B Leaders Can Improve Lead Generation in Their Organizations

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Lead gen is responsible for one of your company's most valuable assets—customers. But establishing an effective lead generation process is no small feat. To create a process that yields high ROI demands contribution and investment from the leadership team. Here's how, exactly.

  • The Most Essential Skills for Aspiring Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research from SparkToro.

  • Five Steps for Leading Email Marketing Through Change and Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What happens when a global crisis hits and your marketing emails are suddenly one of the last things a customer has time to think about? The answer: don't proceed like normal. To ensure your email program remains effective and authentic, follow these five practical steps.

  • Three Easy Ways to Use LinkedIn Sales Navigator for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify, reach, and engage with audiences. Here's how, in three steps.

  • How to Use Empathy in Your B2B Brand Storytelling

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here's what brand storytelling involves, why using empathy to drive narratives is important, and how to do it.

  • Lessons Learned From Turning an Event Virtual in 19 Days

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are accustomed to a changing environment—from algorithm updates to new acquisition channels and technology. Even so, the widespread cancellation of live events made even experienced professionals take a deep breath and rethink their strategies. But it can be done.

  • The Most Common SEO Mistakes on Websites [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker.

  • The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes.

  • How to Identify and Maximize Sales Enablement ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Sales enablement—providing sales teams with the knowledge, skills, content, and tools they need to meet the needs of buyers—is fast becoming a core function of marketing departments. And no wonder: the benefits extend even beyond greater win rates. See how to maximize sales enablement ROI.

  • An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. "It" is your headline—the first thing that gets noticed. If people don't read your headline, they don't go on to read your content. Here's how to easily write headlines that get read.