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  • 10 Simple Tips and Tropes for Writing Engaging Social Media Copy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how.

  • The B2B Marketing and Sales Relationship in the Age of ABM [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Account-Based Marketing

    The account-based marketing (ABM) approach, in which organizations focus on best-fit accounts (rather than individuals as standalone leads), requires close coordination between Marketing and Sales.

  • How Marketers Can Protect Their Online Ad Dollars From Fraud

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    As more businesses increase their digital advertising efforts, fraudsters, scammers, and bots lie in wait. Some marketers are aware of the looming threats, but many aren't. The good news is that telltale signs of ad fraud can be spotted.

  • The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Futurist, author, and Salesforce Global Innovation Evangelist Brian Solis offers insight into what he calls the novel economy and the type of customer that marketers need to serve now.

  • Chin up, Marketers: The Demise of Third-Party Cookies Isn't All Bad

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As the demise of third-party cookies draws inexorably nearer, many marketers are growing concerned: How will they track and gather customer data online? But despite the handwringing, marketers can reap long-term benefits from the end of cookies.

  • How to Marry Offline and Online Attribution Data for a 360 View in Google Analytics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Who wouldn't be excited at the prospect of identifying what led to a customer's making a purchase decision? Though marketers continue to improve and refine the process, one challenge to truly meaningful insight remains: how to marry offline and online marketing attribution.

  • The 10 Most Valuable Global Brands in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ.

  • How B2B Marketers Can Absorb and Apply Data Effectively: Six Questions Answered

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Platform fatigue. IP targeting's limitations. Challenges of evaluating campaign performance. The impact of economic uncertainty. The disappearance of in-person events... B2B marketers are facing a host of unresolved issues and questions. Here are some answers.

  • Where the Ninjas Are: US Cities With the Weirdest Job Titles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Ninjas like to hide out in Needham MA, geniuses bring their smarts to New York City, and jedis use the Force in Washington DC, according to recent research.

  • The Most Significant Challenges to B2B Brand-Building

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    B2B marketers say the biggest challenge they face in trying to amplify their brand is not having a clear strategy, according to recent research from ON24 and NetLine.

  • Six Content Assets to Help Your Sales Team Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What's more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets.

  • Working Brilliantly From Home: Push Mind and Body's Cate Murden on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Cate Murden, expert in corporate wellbeing, mental health, and human performance, shares advice on how you can work brilliantly from home.

  • 8 Sizzling Content Tactics to Steal From Women's Magazines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women.

  • Why Customers Take Brand Surveys

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO.

  • What Is Interactive Marketing, and How Does It Help Your Bottom Line?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New forms of marketing seem to rise to the top of the priority list every few months. But being able to read and respond to your customers' actions is arguably the most valuable currency for engagement. And, for that, an interactive marketing strategy is a priority.

  • Six Ways B2B Marketers Can Harness the Power of Experiential Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketers, who relied on tradeshows and conferences, will be itching to go back to how things were before the pandemic hit. But maybe not exactly how things were—because there is a better way to reach people in-person: experiential marketing (yes, for B2B, too).

  • It's the Right Time: Three Types of Content to Develop Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's more important than ever to communicate with your customers with messages that are authentic, that build relationships—and offer useful information relevant to their business right now. These 3 types of content are well suited to the current environment. Learn more.

  • B2B Buyers' Top Challenges With Their Current Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and a lack of transparency into inventory, according to recent research from PROS.

  • 8 Tips for Discovering Your Writing Genius [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty?

  • Six 'New Normal' Marketing Tips for Reopening Businesses

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Reopening during and after the pandemic is fraught with challenges but laden with opportunities. For marketers, it's an ideal time to take advantage of new marketing and communications approaches to differentiate your brand for the "new normal" in your industry.