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  • One-Third of Americans Regularly Listen to Online Radio

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey.

  • From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.

  • 10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel Companies

    Article

    CONTENT TYPE: Article | TOPIC: None

    The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished.

  • How Text Messaging Can Drive App Engagement and Revenues

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.

  • Build a Customer-Centric Marketing Automation Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way.

  • Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.

  • Broadcasters' Live Online Video Outpaces On-Demand

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.

  • Mobile Innovation (Part 5): Innovating Customer Experiences Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.

  • A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today.

  • SMBs Embracing Mobile Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology has a negative impact, according to a survey by Sage North America.

  • Turbocharge Your Content Marketing Machine

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being a turbocharged V8 behemoth.

  • Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing Survey

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot.

  • LinkedIn: Revolutionizing the World of Recruiting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.

  • #SocialSkim: Social Media This Week, Including a PowerPoint Alternative

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on.

  • Online Video: 39B Watched, Ad Views Surpass 13B for First Time

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore Video Metrix data released this week.

  • Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here.

  • Four Tips for Building Fail-Proof Buyer Personas

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you think it, believe it, or discard it... the truth is that buyer personas are the start of every successful campaign. Every marketer knows that understanding your buyer is key, but every smart marketer knows that standard demographics just won't cut it anymore.

  • Marketing Training: How to Make E-Learning Effective

    Article

    CONTENT TYPE: Article | TOPIC: None

    When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or associates in a short amount of time, traditional e-learning methods just won't cut it.

  • Digital Video Advertisers Up Budgets, Shift Spend From Display and TV

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those who buy online video advertising have added mobile video to their marketing arsenal.

  • Five Steps to Improve Your Marketing to Generation-Y

    Article

    CONTENT TYPE: Article | TOPIC: None

    Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y.