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  • Ensure That Strategy, not Tactics, Drives Your Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful social media route? Map out these five areas.

  • How Senior Marketers Are Using Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail.

  • How to Use Content to Build Customer Loyalty and Retention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps.

  • Companies Unaware of Slow Sales Response Times to Online Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Companies have very optimistic views as to how fast they deal with Web leads—with nearly 25% saying that they respond by phone to online leads within five minutes. However, in reality only 5% actually do respond that quickly, according to a recent study.

  • Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    B2B Marketing Forum Keynote Jill Foster gives us a sneak peek of her presentation "Stuck in Elevators and Other Unsavory Networking Disasters," and provides valuable networking advice for marketing professionals.

  • From Nine to Known (Part 1): Nine Nine-Minute Tips for Building Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Being visible and available is something you must do every day so you can attract ideal opportunities and advance your career. Here are nine activities you can easily slot into nine minutes to help you stand out, get noticed, and achieve your goals.

  • The Impact of Contests on Email Leads [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests, according to a recent study by Incentivibe.

  • Content Marketing: Beyond Gutenberg

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.

  • 62% of Shoppers Use a Mobile Device in Stores to Check Prices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.

  • Small Businesses Find ROI in Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from its findings.

  • Four Steps for Using Images in Your Brand's Social Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are four practical ways to incorporate images into your social media marketing programs.

  • #SocialSkim: Tweets for TV Ads, Twitter Amplify, Yahoo's Tumblr Purchase, Sponsored Pins, and More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, and Pinterest’s new sponsored Pins. We’ve also got a new cross-platform responsive ad solution, piles of stats, an Awesome Wall to liven up your next cocktail, and more.

  • Consumer Price Sensitivity and Deal Seeking Up in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago.

  • Five Tips to Emotionally Connect Readers to Your Writing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to instantly transform an ordinary blog post into an empathetic work of art.

  • Effectiveness of Social Media Cues in Ads [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.

  • Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.

  • How to Gauge the Power and Value of Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the power of content and the value of your content marketing initiatives?

  • Facebook, LinkedIn Are Top Social Platforms for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by Social Media Examiner.

  • The Hyperconnected Life [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.

  • Four Outside-the-Box Ideas to Better Understand Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these outside-the-box ideas.