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  • Global Mobile Consumers Prefer Samsung to Apple

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Handsets made by Apple are not the mobile devices most sought after by consumers in four key global markets, according to a recent report by Upstream and YouGov.

  • Engage Your Audience: From Profile to Preference

    Article

    CONTENT TYPE: Article | TOPIC: None

    We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect.

  • Search Retargeting: A Quick How-To Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most online marketers are familiar with retargeting—or they should be. Search retargeting, a more recent incarnation, is uniquely powerful, and on the rise... These six steps will help you launch a search retargeting campaign.

  • Facebook News Feed and Mobile Ads Outperform Prior Units

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform's original right-hand side ads, according to a recent report by Marin Software.

  • Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.

  • Five Big Social Media Trends for 2014

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.

  • New Business Networking: Author Dave Delaney Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Nashville-based consultant and "New Business Networking" author Dave Delaney shares tips for rebuilding your network after a move or a career change, including the role that social media sites like LinkedIn and Twitter should play in your networking efforts.

  • The Top Digital Priorities for Marketers in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget.

  • Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Together with placement and execution, creative can make or break your marketing campaigns. This series explores the four steps you or your creative agency should take to achieve better results from your marketing creative.

  • What Does a Day in Social Media Look Like? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?

  • Social Network Data: Growth Trends, Engagement Levels, and Demographic Profiles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and American Life Project.

  • Is Your Content Marketing a Failure? These Five Metrics Can Tell You

    Article

    CONTENT TYPE: Article | TOPIC: None

    What metrics can marketers track to make sure their content strategy is headed in the right direction?

  • What Marketers Say About Content Curation

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.

  • 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What can marketers expect in the new year? Here's a look at some predictions of what to expect and what to consider.

  • Writing and Readability Scores: It Matters

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.

  • #SocialSkim: Social Media This Week: Facebook Pages, Snapchat Hacking, Instagram Highlights

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find out how to share your Instagram 2013 highlights with the world. It's all a skim away.

  • User Age Profiles of the Top Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex.

  • Eight Steps to Setting Up a Successful Email Marketing Welcome Series

    Article

    CONTENT TYPE: Article | TOPIC: None

    Remarketing emails aren't a new thing, and marketers have been doing it for years. But many companies still don't have a proper welcome series set up to welcome new subscribers and turn them into new customers.

  • From Marketer to Dragon Slayer: Slay Work Chaos in Four Simple Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Dealing with simultaneous projects is simply the nature of the marketing beast. As the pressure builds, projects end up over budget and behind schedule, which leads to higher overall costs, lower ROI, and missed opportunities. There has to be a better way.

  • SMBs' 2014 Marketing Priorities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than a quarter (28%) of small and medium-sized businesses say increasing their online presence (further developing websites/online stores) is their top marketing priority for 2014, according to a recent report by J2 Global.