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  • The Anatomy of a Perfect Event [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success.

  • The Profile and Value of a Brand Enthusiast

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Brand loyalty tends to be less correlated with broad demographic segments—such as age or income—and more linked to product quality and relevant messaging, according to a recent report from StrongView.

  • Outsourcing Your Content Creation: Agencies vs. Freelancers

    Article

    CONTENT TYPE: Article | TOPIC: None

    As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?

  • How Many Marketing Emails Never Reach Consumers' Inboxes?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path.

  • E-Commerce Goes Global [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The e-commerce world is rapidly changing, with fierce competition on a global scale. Here's a look at the biggest markets.

  • #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to stay on top.

  • How to Build an Influencer Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.

  • Media Viewing Grows Thanks to Digital Video, Even as TV Viewing Declines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital video consumption has fueled an overall increase in Americans' media viewing over the past year, according to a recent report from Nielsen.

  • Five Tips and Examples for Digital Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: None of the above

    With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, including the following five.

  • Get to Know Generation Z: Marketing's Next Big Audience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Generation Z might not be buying your products yet, but its consumption patterns and behaviors will soon inspire big changes in your marketing.

  • The Top-Rated Digital Analytics Products

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The use of the most popular and highly rated digital analytics products varies by business size—with larger enterprises relying heavily on paid products and small businesses using primarily free tools—according to a recent report from TrustRadius.

  • Six Tactics for Successfully Marketing to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics that require a shift in tactics and strategy.

  • Making Connections in B2B Marketing: Uthpala Kumara Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Aviation and hospitality industry marketer Uthpala Kumara of JKCS offers insights into building relationships in B2B industries with long, complex buying cycles.

  • How Social Media Advertising Affects Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.

  • Why and When to Re-Evaluate Your B2B Brand Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, brand strategy needs to be refined, rejuvenated, or entirely reset. In any event, standing still is not an option.

  • The Driving Forces Behind 10 Years of Storytelling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told.

  • B2B Email Newsletter Advertising: Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar.

  • The Five Must-Have Traits of an Optimized Business Blog

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.

  • The Top Google Search Rank Factors in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent report from Searchmetrics.

  • Simplifying Local Marketing for National Brands via Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    National brands often struggle to automate marketing through the local partners that sell their products.