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  • Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.

  • Blog Benchmarks for Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C companies?

  • How to Optimize Your Email Campaigns With Interest-Based List Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.

  • The Most Successful B2B Industries on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do audience size and engagement level on social media vary among various B2B industries? To find out, TrackMaven examined full-year 2015 data from 316 leading B2B brands on five social networks.

  • How to Create Content 10X Better Than Your Competitors' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce awesome content that blows away the competition.

  • #SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office.

  • How to Create a Marketing Measurement Playbook to Select and Measure the Right Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    With the convergence of online and offline marketing, choosing the right metrics is far more important than the quantity of data measured. Measuring the right data, and acting on the results, is essential to operating Marketing as a center of excellence.

  • The 50 Most Popular Web Properties in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google's websites are the most visited by consumers in the United States, according to recent data from comScore.

  • Best-Practices for Increasing Your Online Form's Conversion Rate

    Article

    CONTENT TYPE: Article | TOPIC: None

    Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice is yours.

  • Five Content Writing Tips That Will Automatically Make You a Better Blogger

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.

  • How Long Will Consumers Wait for an E-Commerce Page to Load?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers are not willing to wait for longer than a few seconds for an e-commerce page to load, according to recent research from Imperva Incapsula.

  • Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0.

  • How to Nurture the Five Stages of Customer Advocacy

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence over the buying process every day. But advocacy is a fragile thing.

  • The State of B2B Content Personalization

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric.

  • The Ideal Word Counts for Social Media Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.

  • Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), and then enjoy a refreshing Brad's Drink (instead of a Pepsi) later that afternoon.

  • Sales Leaders Bullish on 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales.

  • Market Research: The Answer to 'Uberization' and 21st Century Customer Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really "get" their customers, like Apple and Amazon, are setting the standards—and the bar is set high.

  • 2016 Email Marketing Salary Guide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What is the median salary of email marketers in the United States? How does pay vary by age and gender?

  • Your Handy Cheat Sheet for Writing Headlines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."