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  • Growing and Changing: The Evolution of the Podcast Audience

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen.

  • Brand-to-Demand: A Powerful Approach for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This recent infographic from LinkedIn Marketing Solutions explores how focusing on both brand and demand marketing can drive exceptional performance for marketers.

  • How to Navigate the New Era of Field Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Field marketers—and those who manage them—know first-hand how tough the past year-and-a-half has been. But it's time to look ahead and prepare to navigate a new world. You'll need smart strategies to overcome common field-marketing challenges, and innovations that will help you overcome new ones, so you can exceed your goals. Sponsored by Splash.

  • Intent Data's Signals: Cracking the Code, Part 1

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them.

  • The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.

  • How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices.

  • 12 Key Benefits of Influencer Marketing for Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands.

  • Voice-of-the-Customer Data: The Key to Human-Centered CX

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more.

  • Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help.

  • Working From Bed: The State of Home Workspaces in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research from CraftJack.

  • How to Build Thought Leadership

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    If thought leadership is important to your company—and its bottom line—you need to make sure you've got the right "thought leaders" telling your brand's stories. Get ready to learn about today's best strategies and tactics for implementing and scaling a successful thought-leadership program.

  • How Including Links in LinkedIn Posts Affects Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Do LinkedIn posts with links or those without links garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn posts from 883 brand pages.

  • Five Quick Video SEO Tips to Help More People Find Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips.

  • A Media Data Model: What It Is and Why You Need One

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Advertising is in the middle of a transformation. Transparency, trust, and privacy are significant concerns; technology proliferation and regulatory changes are happening regularly. It's time to stop wasting money and start tracking your media spend with a media data model.

  • People's Customer Service Preferences in Times of Crisis [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS.

  • From Fragile to Agile: Content at Your Fingertips

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your marketing team prepared to launch a campaign at a moment's notice? If not, you can be caught off-guard and lose important customers, revenue, and other opportunities. The ability to react quickly—and with the right content—is critical. It's time to make sure you're prepared. Sponsored by Uberflip.

  • The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.

  • The Power and Value of Brand: Maggie Gross on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand.

  • The State of Video Marketing in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram.

  • Relax, Release, Realign: The Art of Mindful Living Redux

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Set aside some time for yourself. Join MarketingProfs CEO Allen Weiss for a mindfulness session dedicated to bringing balance back to your hectic schedule. Use this time to relax, realign, and reconnect with what's important.