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  • What CMOs Can Learn From Mixed Martial Arts

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Those who think mixed martial arts athletes are merely cavemen pounding each other for sport need to realize that they may well be the strongest personal-branding experts in the marketing world. Those "brutes" are very often better at social media marketing than many self-proclaimed gurus.

  • Four Lingering Myths About Video-Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have gotten much more sophisticated, there is one other technology—video, long considered taboo in email marketing—that can be integrated into your campaigns.

  • Sales and Social Media—Measuring the ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although the ability to measure tangible results when using social media is still evolving, companies are realizing substantial savings from their social-media initiatives.

  • US Ad Market Strengthens, Auto Sector Rebounds

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though the path toward recovery has been slower in the US than in most regional ad markets, the trend is positive: US advertisers spent an estimated $54 billion during the first half of 2010, up 3.8% from the same period a year earlier, driven by discretionary ad spending categories such as automotive and department stores, according to data from The Nielsen Company.

  • Most Americans Have Found TV Commercials Confusing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Regardless of age, roughly three-quarters of Americans (75%) say they have found a commercial on television confusing and 21% say they often find TV commercials confusing, according to a Harris Poll.

  • Social Buzz for The Social Network

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    "The Social Network," from Sony Pictures Entertainment opened on October 1 to a strong $23 million in weekend ticket sales at US theaters, and prompted a 480% increase in weekend social media conversation about the movie, compared with levels recorded over the previous weekend, according to a study by Alterian.

  • Mobile Report: Browsing, Social Networking Up; Android Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-third of US mobile subscribers (34.5%) browsed the mobile Web as of August 2010, up 2.6 percentage points (PPs) from the previous three-month average, while 22.5% accessed social networking sites or blogs, up 1.7 PPs, according to data from the comScore MobiLens service.

  • Online Searchers Swayed by Images, Multiple Brand Appearances

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When searching for products and services online, appearance matters: 48% of search engine users say they are more likely to click on a search result if it includes an image and 53% are more likely to click if a company name or brand appears multiple times on the search engine results page, according to a survey from Performics.

  • Three Critical Steps for Securing Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: None

    Now that fall is here, you are likely tackling your marketing plan and budget. The pressure for marketing organizations to justify their spending, prove their programs' contribution to the organization, and demonstrate value is only increasing. These three steps can help ensure you are properly aligned with your organization and help you secure your marketing budget.

  • Top 10 Ways to Make Twitter Your Brand's Best Friend

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There's more to Twitter than amassing followers and broadcasting your latest news. Properly engaging in the right discussions can earn customer goodwill and brand awareness. The real-time conversations that fill the Twitterverse offer an abundance of market insight.

  • Bambi vs. Godzilla: How to Work With Very Big Clients

    Article

    CONTENT TYPE: Article | TOPIC: None

    Who said small firms can do business only with other small firms? If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. This is how one small company found ways to turn its small size into a competitive advantage and now works with global giants.

  • Four Web Coding Practices to Maximize Marketing ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Lost user confidence is but one cost of sloppy code. Attempts to fix it can rack up thousands of dollars in consultant fees. And poorly coded Web assets can hinder marketing-campaign performance. All the beauty and elegance in the world will never compensate for the ugly repercussions of improper rendering.

  • Seven Types of Smartphone Apps Driving Mobile Market

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Seven categories of mobile applications are expected to dominate the mobile market over the next four years: email, games, social networking, instant messaging, mapping and directions, music and radio, and weather apps, together will account for an estimated 7 billion downloads worldwide by 2014, according to research from In-Stat.

  • Most Twitter Replies, Retweets Occur in First Hour

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Roughly 29% of tweets generate a reaction from other twitter users, such as a reply or retweet, and fully nine in 10 of those reactions occur in the first hour of the original tweet, according to a report by Sysomos.

  • Email and Facebook Dominate Sharing of Online Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook (49%), according to a study from Chadwick Martin Bailey and iModerate Research Technologies. Just 4% of surveyed consumers share content via Twitter and 2% do so via LinkedIn.

  • Content Quality (Not Quantity) Builds Social Media Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most marketing executives (84%) agree there is a correlation between one's ability to drive action (influence) and one's reach, 90% draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online, according to a survey from Vocus and Brian Solis.

  • Forrester: Social Media Content Creation Waning

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers continue to join and engage with social networking sites, but the percentages of those who contribute new and fresh content to a broad array of social media fell or reached a plateau in 2010, compared with levels recorded a year earlier, according to a study by Forrester Research.

  • 10 Best-Practices in Planning and Marketing Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide feedback, and network—all via their computer.

  • Four Ways to Deal With Inactives on Your Email List

    Article

    CONTENT TYPE: Article | TOPIC: None

    On any email list, there will be subscribers who signed up and never again showed signs of life. In email lingo, we call such list members "inactives." They may have opted in to a specific offer, then disengaged, or they were in the market for your product or service but aren't any more. Here are four ways you can deal with inactives.

  • Fatal Mistakes in Questionnaire Design: Leading and Misleading Questions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such data could cause an organization's failure rather than lead to its success. Here's how to diagnose and repair those faulty questions.