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  • Small-Biz Search Ad Growth Slows in 3Q10

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small-business advertisers spent on average $2,373 on search advertising in the third quarter of 2010, up 43% from the $1,658 spent in the same period a year earlier, and up 6.4% from the $2,231 spent in the second quarter of 2010, according to a WebVisible study based on its small-biz clients.

  • How to Identify Brand Loyalists on Your Email List

    Article

    CONTENT TYPE: Article | TOPIC: None

    On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by far the most appealing sector: the people who love you. So how do you figure out who's who? Here are five ways to identify brand loyalists on your email list.

  • 'If You Want This Choice Position…': Seven Virtues of the Perfect Social Media Leader

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your social-media manager or director is a critical and strategic hire who will be responsible for formulating and executing your strategy, as well as educating your whole organization and aligning it with that strategy. How can you sift the wheat from the chaff? Here are the seven virtues of a social media leader.

  • How to Avoid Online Advertising's $1 Billion Mistake

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly because it has been traditionally used to measure success and because it's easy to measure. But that's no excuse for making a mistake that's costing marketers $1 billion a year.

  • Questionnaire Auditing: The Quality-Control Step You Cannot Afford to Skip

    Article

    CONTENT TYPE: Article | TOPIC: None

    The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly written and designed questionnaire—no matter how great you are at data analysis, manipulation, interpretation, and presentation.

  • Wal-Mart, Target Among Top 25 Brands for Women

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    CONTENT TYPE: Chart | TOPIC: None

    Female consumers are a powerful force that shape how billions of marketing dollars are spent yearly, and among the most important brands for women are Wal-Mart, Target, and eBay, according to the Women at NBCU Brand Power Index, which measures the top 25 brands most important to women.

  • Opinions Shared on Social Media Valued

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most Americans prefer to interact with their friends and acquaintances face-to-face, rather than via social media, 60% of adults who use social media say they value the opinions others share on social media sites, and 41% say they feel important when giving feedback about brands, products, and services in the social media space, according to a Harris Poll.

  • Brand Campaigns Drive Most Facebook Likes

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    CONTENT TYPE: Chart | TOPIC: None

    Though search plays an important role in triggering a Facebook user to "like" a brand, fully three in four Facebook fans say they have joined a brand's Facebook page because of a brand invitation or advertising campaign, according to a study by DDB Worldwide and Opinionway Research.

  • Smartphone Election: Which States Own What?

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    CONTENT TYPE: Chart | TOPIC: None

    The "gadgetoral" votes are in: The great state of California has the highest per capita ownership of iPhones in the US—casting 83 gadgetoral votes in favor of the device—whereas New Jersey has the highest ownership of Androids, according to a survey from Retrevo.

  • Turning Thought-Leadership Content Into Cash

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In June, The Wall Street Journal reported a surge in social-media use by law firms interested in connecting with potential class-action plaintiffs. But if you take a closer look, you'll see that many of the approaches used provide viable marketing lessons for businesses of all types.

  • Ownership of Untethered Gadgets Continues to Grow

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    CONTENT TYPE: Chart | TOPIC: None

    Far beyond the desktop, the digital world has expanded to an array of untethered devices: US consumers' adoption of laptop computers, cell phones, and other mobile gadgets continues to increase, while the ownership of desktop computers is gradually declining, according to Pew Research.

  • 14 Ways to Improve Conversion Rates of Online Forms

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first point of contact customers have with your business. So, why are they so awful? Or overly ambitious?

  • Bring Your Fans Home: How to Capitalize on Facebook Fatigue

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should give serious thought to supplementing their social-media strategies with a strong content-driven website.

  • Digital-Media Terms: How Do You Translate That?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical to define terms clearly. But what is the best approach?

  • Video-Based Email Marketing Growing, Despite Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters of marketers (73%) say integrating video with email marketing increases click-through rates (CTR), and fully one-half are now using video in their email marketing programs, according to a survey from the Web Video Marketing Council.

  • Small Biz Report: Social Media Adoption Levels Off

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As small businesses continue to navigate the economic recession, their adoption of innovative marketing technologies such as social media has leveled off, while expectations among those who use social media have changed, according to a study by Network Solutions and the University of Maryland's Smith School of Business. Still, among those that leverage social channels, 57% expect to generate a profit from their social media efforts over the next year.

  • Most Americans Conduct Online Product Research

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The commercial use of the Internet among Americans continues to grow: 58% of US adults say they conduct research online about products and services, up from the 49% who said so in 2004, while roughly one-quarter (24%) have posted comments or reviews online about products they buy, according to a survey from Pew Research.

  • Social Media Brand Passion Index: Butterfinger Rules for Trick-or-Treaters

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When trick-or-treaters head out for their favorite candy on Halloween night, they'll be most delighted by the sight of a Nestlé's Butterfinger: Consumers are more passionate about that brand than any other major Halloween candy, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Mobile Proximity Marketing Forecast: $6B by 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 billion by 2015, according to a report by Borrell Associates.

  • The '8Ps' of Buying Triggers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Time is today's scarcest resource, and everyone is suffering from attention overload. Many marketers have therefore resorted to just getting louder (literally and figuratively). Rather than pushing (and annoying) customers, one way to break through the cacophony is via triggers that redirect customer behavior.