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  • Fully nine in ten consumers notice digital ads in the first 10 seconds of visiting a webpage, and in that period, consumers who fixate on such ads are as emotionally engaged with ads as they are with webpage content, according to research from the Online Publishers Association (OPA), which explores the effectiveness of OPA Ad Units.

  • Social marketing is growing up: Not only have activity levels across social communities risen, but the number of brands now applying more focused and disciplined approaches to their social media communities has increased significantly over the past year, according to a study by ComBlu.

  • Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.

  • You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and three times the conversion rates of broadcast email.

  • During the holiday season, how do you reconcile the high-pressure needs of your small business with your family's desire to roast chestnuts on an open fire? Having a virtual phone service can help, as can these 12 small-business phone tips for the 12 days leading up to Christmas.

  • The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged your audience is. But you need to be able to translate link reports into successful email-marketing campaigns.

  • The US online display advertising marketing rebounded sharply in the third quarter of 2010 with $1.284 trillion worth of display ads delivered to Internet users during the period, up 22% from $1.050 trillion a year earlier, according to data from the comScore Ad Metrix.

  • Exposure to impressions of organic search results, paid search results, and online display advertising—and specific combinations of such media—produces both a measurable lift in brand favorability and likelihood to purchase, according to a study by iProspect and comScore.

  • Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a study by Bizo. However, a professional's industry is an even better indicator of when one is most likely to take action on digital ads.

  • US online retail spending reached an estimated $32.1 billion in the third quarter of 2010, up 9% from $29.6 billion a year earlier, and the fourth consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates, according to data from comScore.

  • Email campaigns that welcome new subscribers generate higher transaction rates and more revenue per email than bulk mailings, as they educate subscribers and set expectations for future communications via email, according to a study by Experian CheetahMail.

  • Your sales and marketing organizations are the most critical links to customers. The alignment of those two organizations determines how well a company attracts buyers and sells to them. The relationship is more than just a simple handoff at the point a lead is generated; it is the foundation for profitable revenue growth.

  • In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately. But the MBA-style approach of working off spreadsheets that predict what to do months into the future is no help when news is breaking in your industry today. The Internet has fundamentally changed the pace of business, compressing time and rewarding speed.

  • On the Web, customers want details, facts, comparisons, and feedback from other customers. They avoid the fluff and waffle and marketing hype. What the Web represents, more than anything else, is a shift in power: away from organizations, toward customers. Brands, politicians, even popes are being questioned more than ever.

  • The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just another corporate presence.

  • Websites have now surpassed traditional forms of word-of-mouth as the preferred method among women for getting information about products and services, but when sharing information and opinions, women are still nearly three times more likely to do so with family and friends than to go online, according to a survey from Harbinger.

  • Social media isn't a zero sum game: Consumers are engaging across a variety of interactive channels at increasing levels—and far from making people less social in the physical world, such increased digital activity correlates to increased social, in-person interaction, according to a study by ExactTarget and CoTweet.

  • Gen-X information workers—and not those in the younger Gen-Y generation—constitute the majority of people who use social networking for business, followed closely by Boomers age 55 and older, according to a survey from Citrix Online. Moreover, the use of social and collaboration technologies among Gen-Y workers lags behind older groups.

  • SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif. (and another 467 attended virtually, online) to learn social media marketing tips, tactics and strategy specific to the business-to-business marketer.

  • Next-generation media consumers, or "Off the Gridders," are young, educated, and affluent, and they spend less time viewing live TV but more time viewing online and time-shifted premium video content, according to a study by SAY Media. Such tech-savvy consumers are also difficult to reach via traditional broadcast media and other broadly targeted ad campaigns.