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  • Smartphones Preferred Over Computers for Web Access

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    CONTENT TYPE: Chart | TOPIC: None

    More than one-half of smartphone owners (55.9%) say they prefer using a smartphone to a computer when accessing the Internet, according to a new survey from Prosper Mobile Insights. Moreover, some 52.9% of smartphone owners say they use all of the functions of their smartphone, so much so that "it's their life."

  • How an Unhappy Customer Can (Paradoxically) Help Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint. Learn how to funnel that energy positively and generate productive, lasting outcomes.

  • Top Media Sites, Blogs, Reaching Mobile Consumers

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    CONTENT TYPE: Chart | TOPIC: None

    Led by large news organizations, the media industry is responding to the enormous market demand for mobile access: 84% of the top US media publications have developed a mobile website, a mobile app, or both, according to a study by 2ergo.

  • Analyze This: Marketers Must Focus on Analytics to Increase Their Value

    Article

    CONTENT TYPE: Article | TOPIC: None

    For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace mandate that marketers quantify their value via campaign analysis.

  • 'Human Voice' in Social Media Helps Build Customer Relationships, Positive WOM

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Using a personal, human voice when communicating via social media leads to much higher user satisfaction ratings than impersonal communication from businesses and nonprofits, a University of Missouri researcher has confirmed.

  • Real-Time Marketing: How Today's Marketers Are Deploying New Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    Real-time marketing is constantly evolving, and it's more competitive than ever now. A wave of new technologies can help businesses enrich the customer experience—and boost results—in real time.

  • Shoppers Buying Less Impulsively Online

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    CONTENT TYPE: Chart | TOPIC: None

    As shoppers become smarter and more informed—using online channels to evaluate options, socialize about brands, and find the best deals— they are becoming less impulsive when making purchase decisions, according to a new survey from Yahoo.

  • How to Use Customer Experience to Differentiate Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll make your brand shine.

  • Online Ad Targeting: Who's Most Likely to Act?

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    CONTENT TYPE: Chart | TOPIC: None

    Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. Those working in certain job functions, such as operations, legal, and sales, are also more likely to act on ads.

  • How to Hire a Chief Content Officer: 11 Key Traits

    Article

    CONTENT TYPE: Article | TOPIC: None

    What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should have these critical (but not so obvious) skills.

  • Top 50 Websites: CareerBuilder Joins Ranking, Netflix Surges

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    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in April 2011 with 187.4 million visitors, followed by Microsoft Sites with 178.9 million and Google Sites with 175.9 million, according to comScore Media Metrix service. CareerBuilder captured a spot on the top 50 ranking for the first time in April, at No. 43, while Netflix jumped six spots to No. 36, attracting 28.6 million visitors during the month.

  • The Convergence of Search and Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.

  • Two-thirds of Enterprises to Deploy iPads, Tablets by 2012

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    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of companies (68%) plan to formally deploy iPads or other tablet computers by 2012, with sales force automation applications, particularly cloud-based systems, a key driver of that adoption, according to a survey from Model Metrics.

  • Snow White and the Seven Online Marketing Sins

    Article

    CONTENT TYPE: Article | TOPIC: None

    If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale antics, too.

  • Small Business Owners Working Harder, but Happy

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    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters of US microbusiness owners say they are very (42%) or extremely (35%) happy to work for themselves, according to Vistaprint's newly launched Small Business Happiness Index, which tracks the pulse of US microbusinesses. Moreover, 35% say they wouldn't even consider working for someone else.

  • Knowing Where You Stand After a Tradeshow

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know where you stand after a tradeshow? Research suggests that very few companies measure the tradeshow results that have a direct impact on funding and strategy. Gain insight and close leads with these tips on collecting, analyzing, and applying tradeshow data.

  • Mobile Email Viewing Up 80%, Highest Toward Weekend

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    CONTENT TYPE: Chart | TOPIC: None

    Though most email is still read via webmail channels, some 16% of email messages were viewed via mobile device in March 2011, up 80% (7 percentage points) from 9% six months earlier, according to study by Return Path. Such mobile activity occurred steadily during the early part of the week, with increased activity beginning on Thursday into the weekend.

  • Is Social Media a Waste of Time and Money for B2B?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving social media out of your B2B marketing strategy.

  • Small Business Marketing: Social Surging, Email Still Most Effective

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    CONTENT TYPE: Chart | TOPIC: None

    Though the use of social media among the nation's smallest businesses surged in 2010—a trend likely to continue in 2011—email and brand websites are still the two most effective marketing tools for small businesses, according to a survey from Constant Contact.

  • Do You Really Know Your Customers? Marketing to a Rapidly Diversifying Population

    Article

    CONTENT TYPE: Article | TOPIC: None

    The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, and social marketing.