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  • Tactics for Engaging Email Subscribers: Five Companies Getting It Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's the use in crafting clever emails if they get relegated to the bulk folder? Engagement rates will determine whether or not your emails will make it to the inbox. Learn how to drive engagement and get your messages read.

  • Facebook, LinkedIn, and Twitter Hit New Audience Highs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook, the fourth largest Web property in the US, attracted some 157.2 million visitors in May 2011, an all-time high and a gain of 3.2 million visitors over the previous month, according to data from comScore Media Metrix.

  • Get Your Social Media Plans Ready to Play Broadway

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Just like hit Broadway shows, social media campaigns need to be evaluated, prepared, and tweaked before their big debuts. Here are six ways to perfect your campaigns to ensure they launch to standing ovations.

  • 'iParents' More Active on Facebook, Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    "iParents," or parents who own iPhones, are more active than other parents on Facebook and are more likely to use the site to help with day-to-day parenting—such as learning about their kids' social relationships—according to a study by Retrevo.

  • The Case for Ongoing Media Relations and 10 Tips and Tools to Help You Spread the Word

    Article

    CONTENT TYPE: Article | TOPIC: None

    You might think you don't need a media relations program, or don't have the resources for it... but how cool would it be to have the media singing your praises? Use these tactics, and you will soon have a chorus of coverage.

  • Daily Deals Attract New Customers, Re-engage the Inactive

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    CONTENT TYPE: Chart | TOPIC: None

    Daily-deal offers may be an effective way to attract new customers and re-engage inactive ones, according to a new study by Foresee Results: Among surveyed consumers who had redeemed a daily-deal offer in the previous 90 days, nearly one-third (31%) said they were new customers and more than one-quarter (27%) said they were infrequent customers.

  • How Mini-Stories Can Help Buyers Reject the Status Quo... and Embrace You

    Article

    CONTENT TYPE: Article | TOPIC: None

    Stories are how we make sense of the world. Learn how telling mini-stories will allow buyers to take your offering for a virtual mental test drive, to accept change—and to reject the status quo.

  • One-Third of Adults Have Snoozed During PowerPoint Presentations

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Sitting through a PowerPoint presentation appears to be one of the most dreaded office activities: More than 32% of surveyed adults say they have fallen asleep during a PowerPoint presentation and nearly one-quarter (24%) say they would rather give up sex tonight than face another PowerPoint, according to a survey from SlideRocket.

  • Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tactic

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many have pronounced tradeshow marketing dead. But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan. Here are 12 ways to breathe new life into your tradeshows.

  • Marketers Struggle With Multichannel Customer Interactions

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    CONTENT TYPE: Chart | TOPIC: None

    Marketers struggle to manage customer interactions and campaigns across multiple marketing technology platforms—a challenge intensified by new data streams from emerging channels such as mobile and social media, according to a report by Forrester Consulting and ExactTarget.

  • Get It Right When You Write (or Speak): Three Commonly Misused Words

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean.

  • Social Media Use Nearly Doubles as Audiences Grow Older

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over the past two years, the number of people using social networking sites has nearly doubled, while the population of social networking users has shifted to older audience segments, according to a report by Pew Research. Now constituting a near majority of the US population (47%), people who use social sites are more politically engaged than other adults and are more likely to trust others.

  • Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Think marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems—if used properly—can do wonders for your interactions with prospects and customers.

  • YouTube Drives Video Viewing to Record High in May

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites, driven primarily by video viewing at YouTube.com, comprised the top-ranked online video content property in May 2011, delivering some 2.1 billion viewing sessions and the highest amount of time spent per viewer (311 minutes on average), crossing the 5-hour mark for the first time, according to data from the comScore Video Metrix.

  • Before You SEO: Three Steps to Help Your Website Earn Its Keep

    Article

    CONTENT TYPE: Article | TOPIC: None

    Search engine optimization works best when it's the last, rather than the first, item on your website checklist. Don't miss these commonly overlooked steps that can vastly improve your site's performance—before you SEO.

  • Social Media Top US Mobile Content Category

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As mobile adoption grows rapidly in the US, so does mobile content consumption, which recorded double-digit year-over-year (YOY) growth across all major categories as of March 2011 with social networking the standout category, increasing 45.7% to nearly 64 million users, according to data from comScore MobileLens.

  • Three Email Message Types You Can't Afford to Ignore

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's easy to bore your customers to death with email when you're sending them the same type of message repeatedly. Keep them interested by weaving these message types into your email marketing stream throughout the year.

  • Yellow Pages, Search Top Sources for Local Business Information

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, surpassing other media sources such as store circulars, promotional emails, and social networks, according to a study by the Local Search Association.

  • How a CMS Can Help Your SEO Efforts

    Article

    CONTENT TYPE: Article | TOPIC: None

    A content management system is not a search engine optimization (SEO) magic bullet, but it can make the SEO job less painful. Learn how today's tools make it easy to automate the important tasks of SEO management.

  • Twitter Users Want Brands to Respond to Their Questions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Each day, Twitter users post more than 100,000 questions* to followers on the microblogging site, according to a study by inboxQ. Nearly six in ten of such users say they would welcome answers from companies, provided the quality of answers was as good as or better than those from followers.