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  • Half of Tweets About Steve Jobs's Death Sent via Apple Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With the news of Steve Jobs's death on October 5, 2011, the Twitter universe exploded with tributes to the visionary co-founder and former chief executive of Apple. More than half of those tweets were generated via Apple devices, according to a study by Visibli.

  • Can We Hug? Six Tips for Getting Customers to Show You Love

    Article

    CONTENT TYPE: Article | TOPIC: None

    Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.

  • Location-Based Coupon Users Concerned About Privacy

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    CONTENT TYPE: Chart | TOPIC: None

    Though more than two-thirds of mobile consumers (67.0%) say location-based coupons are convenient and useful, nearly one-half (44.8%) say they have security concerns about their locations being tracked, according to a survey from Prosper Mobile Insights.

  • Why Your Influencers Matter Now More Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key influencers.

  • Android Widens Smartphone Lead in August, RIM Slips

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according to data from the comScore MobiLens service.

  • Five Tips for Writing Effective Sales Letters

    Article

    CONTENT TYPE: Article | TOPIC: None

    Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.

  • Pew: Americans Rely on Multiple Media for Local Info

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    CONTENT TYPE: Chart | TOPIC: None

    Though one-half (50%) of Americans read print or Web editions of newspapers for local information at least weekly, more than two-thirds (69%) say the death of their local newspaper would have no major impact on their ability to find local information, according to a report by Pew Research.

  • From Action to Engagement: The Call to Action Comes of Age

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, call to action buttons provide valuable insight into your prospects' minds. Learn how calls to action can be a lead-generation tool that engages and converts website visitors—and four key predictions on their future use.

  • Twitter Users Want Brands to Respond to Their Complaints

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    CONTENT TYPE: Chart | TOPIC: None

    Twitter users who use the microblogging platform to lodge complaints about bad customer experiences say they expect companies to read and respond to their complaints, according to a poll from Maritz Research. Most companies, however, don't appear to be listening.

  • Marketing Smarts: Frank Days on Agile Marketing

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method.

  • How to Increase Web Traffic via Organic Search

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.

  • Visitors Stay on Facebook Far Longer Than on Any Other Top Website

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook may still rank second behind Google among the nation's most visited websites, but online Americans spend nearly four times more hours per month using Facebook than Google, according to data from Nielsen.

  • Is Your 'About Us' Page Effective?

    Article

    CONTENT TYPE: Article | TOPIC: None

    For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness.

  • Websites Top Online Source of B2B Leads, but Still Underperforming

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, according to a new study by Demandbase and Focus.

  • Three New Ways to Market Your Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay connected when marketing your business.

  • Direct and Digital Marketing Jobs Weakening in 4Q11

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    CONTENT TYPE: Chart | TOPIC: None

    The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than six in ten direct and digital marketing employers say they are struggling to find the right talent to fill vacancies, citing analytics-related candidates as among those in greatest demand over the next three months.

  • How to Get to the Bottom of Base Sales Drivers

    Article

    CONTENT TYPE: Article | TOPIC: None

    To significantly boost sales, you've got to understand base sales drivers and marketing's impact on them. Learn from examples that illustrate how factor analysis can help you yield consistently high ROI.

  • Behavioral Mindsets Influence Search Patterns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When searching for information on the Internet, people tend to exhibit one of three distinct behavioral search patterns, according to new research by About.com, which explores the various mindsets that drive Web search.

  • Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of the New England Patriots. He offered a wealth of down-to-earth advice for any business owner.

  • Keeping Score: Make Tracking Stats Fun With Gamification

    Article

    CONTENT TYPE: Article | TOPIC: None

    Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email marketing efforts.