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  • Five Things You Should Never Do on a Marketing Job Interview

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (77%) of marketing and advertising executives say they'd likely remove a job candidate from consideration if the person used his or her phone during the interview, according to a recent report from The Creative Group.

  • Seven Tips for Effective Local SEO

    Article

    CONTENT TYPE: Article | TOPIC: None

    SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.

  • Five Ways to Keep Your Creatives Happy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you do to keep your creatives from walking out the door?

  • How B2B Tech Companies Market Products

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which tactics, channels, and content types do B2B technology companies use most to market products?

  • Writing Responsibly When Writing Responsively: Six Simple Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?

  • Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.

  • The Top Sales Challenges of 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Salespeople say their top 3 prospecting challenges this year are getting appointments with potential buyers/clients, identifying sales triggers, and creating a targeted lead strategy, according to a recent report from Richardson.

  • Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today (April 21), Google's algorithm update will turn mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, expect your search rankings and Web traffic to take a hit on April 22.

  • Seven Tips for Effective Digital Coupon Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips.

  • Are Marketers Ready for Google's Search Algorithm Changes?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 78% of digital marketers say they are aware of Google's imminent search algorithm changes that will add mobile-friendliness as a ranking signal, according to a recent report from gShift.

  • Five Things Digital Marketers Can Learn From Software Developers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Learning about how software developers plan and execute their work can offer useful insights into how digital marketers can better structure and implement their own work.

  • Email Etiquette: Do Consumers Like Humor and Informality?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?

  • How a Lead Becomes a Customer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer.

  • 10 Questions Every Marketer Should Ask Before Buying Audience Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience.

  • #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea!

  • The State of B2B Sales Messaging [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from Corporate Visions.

  • Avoid Infringement Troubles: Six Ways to Simplify Digital Rights Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to avoid it.

  • The Easy Way to Go Global With Inbound Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need.

  • American Teens' Favorite Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook remains the most popular social network among American teens, according to a recent report from the Pew Research Center.

  • Six Drivers of ROI in Event Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Keep these six items in mind as you go through the event-planning process; they will help you make sure you and your stakeholders are prepared for the tasks ahead and able to generate a high ROI for your event marketing.