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  • Take 10: Five Tips to Create Successful Nurture Campaigns

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable.

  • 10 Ways to Improve Shopping Cart Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    After your website visitors arrive at your online shopping cart, it's simply a shame if your cart then fails you by not helping you achieve the conversion.

  • #SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the iceberg. Skim to stay ahead.

  • How Millennials Consume News

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.

  • Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do's

    Article

    CONTENT TYPE: Article | TOPIC: None

    Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your brand.

  • SEO Checklist: 15 Steps to Optimize Your Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the first page of SERPs.

  • What March Madness Fans Like: Gardening, Wine, and Zoos [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 55% of men's college basketball fans in the United States like to garden as a hobby, according to a recent report from Neustar.

  • How Copywriting Can Build Your Brand Authority

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise.

  • Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels such as Instagram to energize audiences.

  • Conversion Benchmarks for Seven Types of Online Forms

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack.

  • The 20 Most Expensive Bing Ads Keywords [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny per click. Not surprisingly, the five most expensive keywords are related to the legal world, indicating how lucrative clients can be.

  • How to Nurture Your Leads With Narrative [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to accelerate the process of turning leads into customers? Consider using a strategically timed story.

  • Top Six Email Marketing Trends You Need to Keep Pace With

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.

  • Key B2B Marketing Challenges and Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of in the future.

  • Four Steps to Creating an Agile Marketing Culture

    Article

    CONTENT TYPE: Article | TOPIC: None

    Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide your transition from traditional to agile marketing.

  • 2015 Social Media Benchmarks by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot.

  • How to Cross the PPC Chasm Between Forms and Phone Calls [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Does your PPC budget lean toward driving online conversions and form-fills rather than inbound calls? It shouldn't. Here's why.

  • Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Writing

    In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals.

  • Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Advertising & Promotions

    In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals.

  • Three Ways to Make Your Phone Presence a Key Driver in Your Marketing Mix

    Article

    CONTENT TYPE: Article | TOPIC: None

    The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence affords.