FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Four Tips for Marketing Live Events in the Era of SMAC

    Article

    CONTENT TYPE: Article | TOPIC: None

    Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, and measure results to ensure you spend precious marketing dollars wisely.

  • The 10 Most Expensive Paid Search Keywords

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo.

  • Forget Experience: Hire for Talent! Mike Goldman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Consultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance by hiring for natural talent and core values and creating the right culture for success.

  • Six Effective Ways to Clear 'Content Block' [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side.

  • Back-to-School Shopping Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Back-to-school shoppers are visiting multiple retailers rather than simply going to one-stop stores, according to a recent report from Cardlytics.

  • Five Tips for Increasing Email Engagement and Improve Inboxing

    Article

    CONTENT TYPE: Article | TOPIC: None

    To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue.

  • What Global Opportunities for Online Retailers Look Like in 2015 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future.

  • The Science of Instagram: How to Get More Likes [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Do photos with above-average engagement on Instagram have any qualities in common? Does the use of tags lead to more likes and comments? Are people more likely to interact with images featuring certain filters and colors?

  • Safeguard Marketing's Value: Build a Marketing Technology Ecosystem

    Article

    CONTENT TYPE: Article | TOPIC: None

    The vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure they constitute an effective, efficient, and sustainable "technology ecosystem."

  • The Most In-Demand Digital Marketing Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?

  • The State of the Social Media Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study.

  • Top Three Ways to Market to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Generations are shaped to some extent by the times in which they come of age, so it makes sense for marketers who wish to reach millennials to understand the forces and behaviors that drive this diverse group.

  • #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get a grip on what's going on with Google's Alphabet soup.

  • How Millennials Use Mobile in the Workplace

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 80% of Millennial workers say they text with colleagues, and 60% say they text with their boss, according to a recent report from join.me.

  • Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short.

  • Three Tools to Help You Generate Killer Content Ideas

    Article

    CONTENT TYPE: Article | TOPIC: None

    For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. But after a while, the well starts to run dry.

  • The Top 10 Online Video Sites and YouTube Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June, with 172.7 million desktop unique viewers from the United States.

  • How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more.

  • Seven Tips for Delivering Great Presentations

    Article

    CONTENT TYPE: Article | TOPIC: None

    Delivering a great presentation is not only hard but also critically important to your business. If done correctly, a presentation often means the difference between getting that new customer or wondering what went wrong.

  • Consumers' Social Login Preferences in 2015 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 88% of consumers in the United States say they have logged in to websites or mobile apps using their social media accounts—an 11% increase since 2014—according to two recent reports from Gigya.