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  • #SocialSkim: All About Facebook M, Plus 8 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on what makes M—the Facebook approach to Siri—different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, and how to conduct a results-bearing social media audit. Skim to stay in the know.

  • Three Ways It Pays for Marketers to Be More Data-Driven

    Article

    CONTENT TYPE: Article | TOPIC: None

    Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven.

  • How Much Do Public Companies Spend on Marketing and Sales? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital.

  • What Marketing Can Learn From User Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing vs. User Experience. It doesn't have to be a hostile relationship. By using the principles and experiences of one field, you can improve the quality of the other. To improve your marketing, think like a UX designer.

  • How to Turn Bloggers (and Other Influencers) Into Your Brand Champions

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.

  • LOL vs. Haha: How People Laugh Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do people express laughter online? To find out, Facebook examined posts and comments posted to the social network in the last week of May 2015.

  • The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue.

  • Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth—or even loss—in revenue. But you can fix it.

  • The Current and Future Role of Visual Media in Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the CMO Council and Libris.

  • Build Your Brand by Separating It From Product

    Article

    CONTENT TYPE: Article | TOPIC: None

    Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. "Our brand and product are inseparable," I've heard it said—by some very successful people. But that's all an illusion.

  • What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?

  • The Top-Rated Services for Distributing Press Releases

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which press release distribution services are most used and liked by businesses? To find out, G2 Crowd recently examined PR professionals' and marketers' written evaluations of press release services.

  • Five Skills You Need to Curate Standout Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?"

  • What Makes a Marketing Email Go Viral?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors?

  • What Brands Need to Know About Visual Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.

  • Take 10: Five Keys to a Better Direct Mail List

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Advertising & Promotions

    In just 10 minutes, we'll share the different types of prospect lists available as well as tips to help you select the right list to reach new customers. You'll also learn how to enhance and segment your existing marketing data to drive better results from your direct mail campaign.

  • Harness the Power of Personas for Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your social media content.

  • #SocialSkim: The Future of Payments May Be Selfies, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it).

  • How Parents Use Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 59% of parents in the US who use social media say they have come across useful information about parenting in the last 30 days on online social networks, according to a recent report the Pew Research Center.

  • 10 Ways to Convert More Customers Using Location

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can businesses use location to increase conversions and sales?